It's not the most ambitious Kickstarter in history, but maybe that's the secret ingredient that's making one man's pitch on the crowd-funding website so successful.
Well, maybe that and a little dill.
It seems that McDonald's has finally realized how tone-deaf its internal employee resource website was. It has shut it down.
The final straw? A tip on the site to employees to avoid McDonald's fare.
A graphic on the site shows a meal with a cheeseburger, fries and drink under the caption "Unhealthy choice." Next to it is a picture of a sub, a salad and water under the caption "Healthier choice."
The latest embarrassment is among a string that's cropped up since the McResource Line website went live.
A bourbon heist at a high-end Kentucky distillery has left tongues wagging in elite whiskey circles and some small-town cops wondering whodunit.
The Buffalo Trace Distillery in Frankfort noticed this week that it was missing some of its 20-year-old Pappy Van Winkle, one of the rarest and most sought after bourbons in the world.
"It's highly coveted," said Franklin County Sheriff Pat Melton, the man leading the investigation. "It's the best of the best."
Melton said the distillery called him on Tuesday to report that 65 cases, or 195 bottles, of the high-end hard stuff were unaccounted for.
Nine cases of Pappy Van Winkle rye were also missing.
"We believe whoever did this took them out the back from the secured area over a period of two months" Melton said. "Obviously, the way this happened, it's indicative of an inside job."
Back in the day, Bill Clinton was the highest-profile devotee of the highest-calorie items on the McDonald's menu.
What a difference a few years - and a quadruple-bypass surgery - can make.
The fast food giant and the former Big Mac fan-in-chief announced they were coming together Thursday to help fight the scourge of obesity.
Instead of just French fries to go with your value meal, McDonald's soon will offer you a choice of a side salad, fruit or vegetable as a substitute.
They also pledged to promote only water, milk and juice as the beverage that comes with a Happy Meal and to use Happy Meal packaging to "generate excitement" for fruits and vegetables.