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Iconic Pop artist Andy Warhol is often quoted for his statement, "In the future, everybody will be world-famous for 15 minutes." Twenty-five years after his death, his influence on contemporary art has well surpassed the 15-minute mark. Campbell Soup Company is the latest entity to honor his legacy. Do you remember your favorite school lunchbox? It may have featured an image of your favorite cartoon character, band, movie or TV show. (Mine was a 1978 "Muppet Show" lunchbox with a Kermit the Frog thermos inside it.) The lunchbox has been a key accessory for American schoolkids for more than 60 years, according to Peter Liebhold, a curator with the National Museum of American History. It's an American status symbol, too. "Today, if you travel to Target, Walmart or other back-to-school retailers, you will see kids and parents constructing their identity through lunchboxes (as well as clothes, backpacks and binders)," Liebhold noted in an e-mail. The lunchbox as we know it can be traced back to 1935 when Geuder, Paeschke & Frey produced the first licensed character lunchbox with Mickey Mouse on it. But it wasn't until after World War II when the lunchbox entered its prime. Read the full story: America's fascination with the school lunchbox |
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