A new breed of butcher touts "vegetable stimulus"
September 29th, 2010
04:00 PM ET
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Jessica Yellin is a CNN national political correspondent based in Washington, D.C.

Jennifer Rubell might be the world’s first vegetable butcher.

She slices and dices vegetables, shares cooking tips and generally promotes vegetable consumption at Eataly, celebrity Chef Mario Batali's new Italian food emporium in New York City. Catch her during the noon bustle and you’ll hear her extol the virtues of celery root, watermelon radish, or baby beets and as she chops to customers specifications advising them, "Toss with olive oil, lemon, salt and pepper. Fantastic!"

"In the vegetable butcher area, we try not to give people recipes; we try to give people an approach to cooking," says Rubell.


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Filed under: Celebrity Chefs • Cooking • Dishes • Eatocracy Week • Make • Mario Batali • News • Supermarkets • Techniques & Tips • Vegetables

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