A new breed of butcher touts "vegetable stimulus"
September 29th, 2010
04:00 PM ET
Share this on:

Editor's note: all week, CNN Newsroom, Rick's List and Eatocracy are teaming up to take a look the effects our dining choices have on our minds, bodies and wallets. Tune into CNN Newsroom daily from 9 a.m. – 5 p.m. ET for on-air coverage and join in the discussion here on Eatocracy. ALL COVERAGE

Jessica Yellin is a CNN national political correspondent based in Washington, D.C.

Jennifer Rubell might be the world’s first vegetable butcher.

She slices and dices vegetables, shares cooking tips and generally promotes vegetable consumption at Eataly, celebrity Chef Mario Batali's new Italian food emporium in New York City. Catch her during the noon bustle and you’ll hear her extol the virtues of celery root, watermelon radish, or baby beets and as she chops to customers specifications advising them, "Toss with olive oil, lemon, salt and pepper. Fantastic!"

"In the vegetable butcher area, we try not to give people recipes; we try to give people an approach to cooking," says Rubell.

FULL POST

Posted by:
Filed under: Celebrity Chefs • Cooking • Dishes • Eatocracy Week • Make • Mario Batali • News • Supermarkets • Techniques & Tips • Vegetables


Pinterest
Archive
April 2014
M T W T F S S
« Mar    
 123456
78910111213
14151617181920
21222324252627
282930  
| Part of