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Americans want food their way, and a new survey shows that "their way" calls for a higher quality, more varied meal than they're getting at the top burger, burrito, sandwich and chicken chains.
Consumer Reports asked subscribers to answer one straightforward question: "On a scale of 1 to 10, from least delicious to most delicious you’ve ever eaten, how would you rate the taste?"
96,208 meals and 65 chains later, some trends emerged: readers expressed an increased interest in the quality of the food, and less of a focus on convenience than they had in the group's 2011 report. One industry expert, Darren Tristano of Technomic, a food-service research and consulting firm, told Consumer Reports that he believes the shift has a lot to do with the increasing role food plays in millennials' social lives.