What would you do after Cisco killed your beloved product? For Jonathan Kaplan, the inventor of the Flip video camera, the answer was simple: start a venture-backed nationwide chain of grilled cheese sandwich joints.
That may sound like Kaplan has lost his marbles, but bear with us.
Kaplan's genius, as shown in the highly popular Flip, is creating super-easy, mass-produced technology. With his new business, The Melt, he's done that twice over.
Buy a grilled cheese on your smartphone, and you get a QR code to swipe in store when you arrive. The back-end software ensures that you get a piping hot grilled cheese in your hands within 60 seconds of checking in.
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