Step aside, Willy Wonka. According to its creator, Vosges chocolate is not just chocolate, it's "an experiential chocolate story-telling vehicle that's meant to be indulgent and sensual and opening to the mind."
More than that, 38-year-old company founder Katrina Markoff intends to "break down stereotypes through chocolate."
Having traveled around the world, Markoff's goal is to get people to try the exotic flavors she discovered, something that's more achievable if those flavors are enrobed in chocolate.
French gastronomy is a male-dominated world, and its centuries-old traditions are fiercely protected.
So, although Anne-Sophie Pic is the daughter and granddaughter of Michelin-starred chefs, it was not always clear she would continue the family tradition.
But in 2007, with no formal training, Pic became the only female chef in France (and only the fourth woman in history) to earn the culinary world's top honor - a three-Michelin-star rating - for her family's restaurant, La Maison Pic, in the Rhone-Alpes town of Valence. While in 2011, she was voted World's Best Female Chef as part of the World's 50 Best Restaurants Awards.
Read the full story: 'World's best' female chef shares recipe for success