The Wall Street Journal labeled it a “Halloween horror story.” The Internet called it something else: a “pumpkin panic.”

During the first week of October, the Journal reported that Starbucks stores around the country were running out of the syrup used to make its Pumpkin Spice Latte — one of several fall drinks the chain releases seasonally, for a limited time.

Customers, like those who frequent StarbucksGossip.com, were shocked.

“WHAT IS HAPPENING?” wrote one user.

The answer is simple.
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