Eatocracy spends a lot of time talking with farmers, and giving them a platform in our ongoing Farmers with Issues series. When Dodge aired a commercial during last night's Super Bowl using radio legend Paul Harvey's “So God Made a Farmer” as a kickoff for their Year of the Farmer campaign to raise money for the Future Famers of America, the increasingly vocal population of farmers and agriculture advocates spreading their message with social media had a lot to say.
We reached out to a few of our favorite farmers and rounded up some of their reactions.
It's a statistic we've been hearing far too often - and for far too long. Two-thirds of American adults are either overweight or obese - and the problem is only getting worse.
Even Coca-Cola, the world's largest beverage company, is now calling obesity "the issue of this generation."
The world's most valuable brand took the last seat at a crowded table Monday, when it launched an ad campaign aimed at "reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity."
The Kentucky Fried Chicken Corporation has something to crow about. They've just launched a brand new website in honor of founder Colonel Harland Sanders, and they're inviting his devoted fans to share their stories and memories of the man behind the brand.
“Sanders had an impact on people. They remember that interaction when they met him,” says Rick Maynard, public relations manager of the KFC Corporation.
The idea to start ColonelSanders.com came from a meeting with franchisees who have been with the company for many years. “One day they were all telling these amazing stories of the Colonel. Our goal is to capture the stories before they’re forgotten, “says Maynard.
The makers of Colt 45 malt liquor have stirred up a controversy with their new beverage that some fear will encourage kids to drink.
Blast is a fruity new blend boasting twice the alcohol as Pabst Brewing Co.'s original malt liquor.
The drink in a colorful 23.5-ounce can resembles soda pop but has an alcohol content of 12%, more potent than a typical can of beer.
"Colt 45 makers are raising the alcohol level from the already high 6% to the even higher 12%, and enticing young people with hip hop themes and lollipop flavors," said Paul Porter of Industry Ears, a think tank that promotes justice in the media.
Porter said the company is "expanding its market with our children."
"Baby, what's the matter? Is there something wrong with your beer?"
(Sigh.) "No...it's fine. It just could be, I dunno...gayer, I guess."
A colleague guided us to a Time article about Minerva, a small brewery in Jalisco, Mexico brewing artisan honey-ales that "will appeal to gay men and lesbians whose refined tastes have been put on the back burner by beer manufacturers."
Well - that was news to us. We were operating under the wacky assumption that gay men, lesbians, bisexuals and transgendered people were physiologically identical to straight people and that taste has pretty much zip to do with sexual or gender orientation, but clearly we were wrong. Wrongwrongwrongwrongwrong. Because this is in the news.
Seriously - we are all for gay-owned, gay-positive advertising messaging for all manner of products, but that notion that there is a collective gay palate is just totally goofypants to us.
NEW YORK (CNNMoney) - Can a soda can be sassy? Pepsi thinks so.
Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."
Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion week.
The new can - which stands just more than six inches in height - will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.
Read the rest of "Diet Pepsi releases 'skinny can' for New York fashion week" on CNNMoney.
I swear, I had to come back into the living room and back up the TiVo to make sure I wasn't hallucinating. I listened to the commercial once, then again, then verified with my husband.
"I didn't just fall and bump my head, right? The announcer did actually say, 'Any'tizers® QuesaDippers™,' right?"
Yes. Yes he had.
Hey, I dig a good neologism or tasty portmanteau as much as the next lady. For crying out loud, the word "Eatocracy" came into being during a conference call last spring as I ranted, "It'll be a food democracy! A foodocracy! Heck, an eatocracy!" Boom. Legal department e-mailed, domain nabbed, Twitter feed and G-mail addy secured and now we have, like, officially-printed aprons and cutting boards and everything.
For web-based businesses, I totally cut slack. Decent domain names are wickedly hard to snare, and creative spelling often called for. But a food item? Generally at least a tad suspect for me. There's a good chance it's madly processed, because the more naturally or classically made stuff already has, you know - names (confit = okay, word with a ®, ™ or random apostrophe ≠ okay).
I'm not saying that a piping hot basket of Any'tizers® QuesaDippers™ or some Very Cherry Crispitos® ("With a convenient hand-held shape...a practical option for an on-the-go lifestyle.") wouldn't taste pretty righteous after a night of pounding down some Hpnotiq®. But, with all my language faculties intact, they just don't sound like a smart idea.
Bonus round - share your favorite made-up food names in the comments below!
And watch behind the scenes footage as Ted Williams records his first commercial for Kraft Macaroni & Cheese.
"There's a bang in every bottle!"
Why yes, they *did* in fact use a "hillbilly" campaign to advertise Mountain Dew way back when. Tonight's Mad Men wasn't making that up.