Kate Krader (@kkrader on Twitter) is Food & Wine's restaurant editor. When she tells us where to find our culinary heart's desire, we listen up.
Of all the 10 billion pieces of World Cup paraphernalia out there, the one I love the best is Pepsi’s #FUTBOLNOW soda machine. The vending machine doubles as a video game: Users can show off their skills and if they’re good enough, the interactive machine will award free sodas. Sadly, the only one of the limited-edition machines in the U.S. is at the Dallas airport.
But in non–World Cup news, there is a lot going on in the world of soda, like the Diet Coke Flirt Machine in London, and the 146-flavor Freestyle vending machine. There’s enough going on that it’s time to take stock and offer up these new soda commandments.
Most people choose artificially-sweetened soda over regular soda to avoid packing on extra pounds. But what if you already choose diet? Would it be helpful to quit that too?
Dr. Jim Hill says he gets this question all the time from patients in his weight loss program at the University of Colorado's Anschutz Health and Wellness Center.
With funding from the American Beverage Association, Hill helped design a study that divided approximately 300 adults into two groups: One group would continue drinking diet, and the other group - referred to in the study as the "water group" - would go cold turkey. The study was published in the journal Obesity.
Both participant groups received intensive coaching on successful techniques for weight loss, including regular feedback on the meals they logged in journals.
"The results, to us, were not at all surprising," says Hill.
Coca-Cola - the world's ubiquitous brown fizzy drink - is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry.
The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent.
Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% - led by Coca-Cola.
Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. The trend has hit Coke and other market players such as PepsiCo and Dr. Pepper. And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.
A new Coke ad in USA Today highlights 40 years worth of studies showing that aspartame (the sweetener in many of Coke's lower-calorie drinks) is safe to consume. Dr. Sanjay Gupta responds.
How I kicked my Diet Coke habit
What is high-fructose corn syrup?
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