Coca-Cola - the world's ubiquitous brown fizzy drink - is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry.
The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent.
Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% - led by Coca-Cola.
Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. The trend has hit Coke and other market players such as PepsiCo and Dr. Pepper. And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.
A new Coke ad in USA Today highlights 40 years worth of studies showing that aspartame (the sweetener in many of Coke's lower-calorie drinks) is safe to consume. Dr. Sanjay Gupta responds.
Full disclosure: A lot of journalists at CNN drink diet soda. So when we saw a new study suggesting that artificially sweetened beverages are just as bad for you as sugar-sweetened drinks, we, and our readers, bubbled over with questions.
Are artificial sweeteners used in soft drinks and foods safe? Will they make us fat? How much is too much?
Diet soda drinkers have the same health issues as those who drink regular soda, according to a new report published Wednesday.
Purdue University researchers reviewed a dozen studies published in past five years that examined the relationship between consuming diet soda and health outcomes for the report, published as an opinion piece in the journal Trends in Endocrinology & Metabolism. They say they were “shocked” by the results.
Editor's note: Keri Gans is a registered dietitian/nutritionist, media personality, author of "The Small Change Diet" and spokeswoman for the Aetna "What's Your Healthy" campaign.
Despite recent heightened awareness about its many negative effects on our health, whether it's to get through the mid-afternoon slump or paired with lunch or dinner as our beverage of choice, many of us still reach for soda daily for a jolt of caffeine and sugary satisfaction.
Perhaps because of a person's overall unhealthy food and beverage choices, studies have shown that even minimal soda consumption may lead to weight gain. Unfortunately, that weight gain can lead to the development of Type 2 diabetes and a heightened chance of stroke.
Facing renewed controversy about the safety of energy drinks, Monster Energy Corp. has decided to market its products as beverages instead of dietary supplements.
The company recently joined the American Beverage Association, which recommended it sell its products as a food, according to spokeswoman Tammy Taylor. Monster Energy's products will not change, but in the coming months its labels will include the caffeine content in each can.
Saving calories at the bar may not be a good thing.
Researchers gave college students vodka drinks with regular soda and with diet soda, and the diet soda group got more intoxicated, faster – about 20% more intoxicated than those who mixed regular soda with liquor, according to research published Tuesday in the journal Alcoholism: Clinical & Experimental Research. Sugar in your mixed drink actually slows down the effects of alcohol, researchers say.
A Mississippi teenager is taking a victory lap after Gatorade announced it will change a minor ingredient in some of its popular sports drinks.
Sarah Kavanagh, a fifteen-year-old volleyball player and Gatorade lover, was drinking an orange Gatorade at home when she read about one of the ingredients in it. She dumped out the rest of the bottle right then and there, and began an online campaign to lobby the company to change formulas. The petition eventually drew over 200,000 signatures.