July 2nd, 2014
12:15 PM ET
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Americans want food their way, and a new survey shows that "their way" calls for a higher quality, more varied meal than they're getting at the top burger, burrito, sandwich and chicken chains.

Consumer Reports asked subscribers to answer one straightforward question: "On a scale of  1 to 10, from least delicious to most delicious you’ve ever eaten, how would you rate the taste?"

96,208 meals and 65 chains later, some trends emerged: readers expressed an increased interest in the quality of the food, and less of a focus on convenience than they had in the group's 2011 report. One industry expert, Darren Tristano of Technomic, a food-service research and consulting firm, told Consumer Reports that he believes the shift has a lot to do with the increasing role food plays in millennials' social lives.
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Filed under: Burger King • Chick-fil-A • Chipotle • Fast Food • In-N-Out • KFC • McDonald's • Subway • Taco Bell


June 24th, 2014
12:00 PM ET
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John King highlights an incriminating picture of President Obama during his recent trip to Chipotle. Did he overstep his political power here or is it OK for a customer to breach the boundary of the sneeze guard?
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Chipotle: Leave the gun, take the burrito
May 20th, 2014
11:45 AM ET
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Bring your appetite... but not your guns.

That's the message from Chipotle after a social media campaign after gun rights activists openly displayed their assault rifles inside one of its restaurants in Dallas this past weekend.
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Filed under: Chipotle • Fast Food • Social Media


Chipotle aims to 'cultivate thought' on its packaging
May 15th, 2014
05:36 PM ET
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Get ready for a side of “thoughtful texts” with your Chipotle burritos.

Starting Thursday, the fast-food chain is rolling out restaurant packaging featuring original essays by authors, actors and comedians, from Toni Morrison and Malcolm Gladwell to Sarah Silverman and Judd Apatow.

“Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?” Chipotle asks on the website of its “Cultivating Thought” author series.
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Filed under: Business and Farming News • Chipotle • Fast Food • News • Restaurants


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