Coca-Cola - the world's ubiquitous brown fizzy drink - is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry.
The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent.
Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% - led by Coca-Cola.
Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. The trend has hit Coke and other market players such as PepsiCo and Dr. Pepper. And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.
Employees who 'ooze hospitality' are in hot demand at The Cheesecake Factory where perks like BMWs for its general managers have helped it land on Fortune's list of 100 Best Companies to Work For.
General Mills said that it has changed the sourcing of ingredients for its original Cheerios cereal, after an activist group said that the company bowed to pressure and stopped using genetically modified ingredients.
"We switched from what we were using to non-GMO corn and non-GMO pure sugar cane," said General Mills spokesman Mike Siemienas.
Editor's note: LZ Granderson writes a weekly column for CNN.com. A senior writer for ESPN and lecturer at Northwestern University, the former Hechinger Institute fellow has had his commentary recognized by the Online News Association, the National Association of Black Journalists and the National Lesbian and Gay Journalists Association. Follow him on Twitter @locs_n_laughs.
I grew up a poor kid in Detroit.
Government cheese sandwiches, occasional nights without electricity, long-distance telephone calls reserved for emergencies only.
Yet despite our struggles, my family never lost hope that life would get better for us. We never lost faith in the American dream.
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