In New Zealand, it's being called "Marmageddon."
The island nation is facing a dwindling stock of the beloved Marmite spread after recent earthquakes in Christchurch forced the manufacturer to shut down the only factory producing the stuff.
A spokesman for Sanitarium, the maker of the salty breakfast spread, says it has now run out of Marmite and it can't make any more until July at the earliest. That's caused a run on Marmite at markets all around New Zealand - and reports of panic among customers who love the spread.
Sanitarium general manager Pierre van Heerden said people should face the hard fact that they'll need to conserve their Marmite and could try spreading it on toast rather than slices of bread out of the bag to make it last.
There's one fruit that everyone associates with New Zealand, and that's the kiwifruit - that green-meated, furry-skinned fruit that makes up half of the strawberry-kiwi dynamic duo.
Also known as the Chinese Gooseberry, they originally were grown in China but are now possibly New Zealand's best-known export, other than, say, Crowded House and Flight of the Conchords. It's named after the kiwi, the country's symbolic flightless bird.
iReporter Tab Hauser of Flower Hill, New York, was delighted that upon arriving in New Zealand in July 2010 for a visit with his family, he could find not only the standard green variety that we get in grocery stores, but also a golden yellow kiwifruit that was "a little juicier," as he described it.