The iconic bread brand returned to store shelves Monday, according to reports, months after a bankruptcy judge approved the sale of Wonder, Twinkies and other assets from the now-defunct Hostess Brands.
Wonder Bread was snatched up along with most of Hostess' other bread brands by Flowers Foods for $360 million. Flowers also produces Tastykake snacks and Nature's Own bread.
Twinkies are back, but some fans are upset than they're smaller than they remember.
Hostess Brands, the new company that bought the rights and recipes to make Twinkies, says the iconic snack food is the same size as it was last November, when the previous manufacturer went out of business.
But the fans aren't mistaken – for much of 2012, and in earlier years, a box of 10 Twinkies weighed 15 ounces. The boxes on store shelves now weigh 13.58 ounces.
Good news Twinkies fans, your long-missing snack fix is due back on shelves on July 15.
The announcement was made by Daren Metropoulos, principal of Metropoulos & Co., one of the two companies that bought the rights to Twinkies and other snack brands from the bankrupt Hostess Brands earlier this year.
A bankruptcy judge has given final approval for the sale of Twinkies, Wonder Bread and many of Hostess Brands' other assets, clearing the way for the iconic products to return to shelves.
Hostess snacks - including Twinkies, Ho Hos, Ding Dongs and Zingers - were sold for $410 million to a joint venture of private equity firms Apollo Global Management and Metropoulos & Co. They expect to return the product to store shelves this summer.
Twinkies and other Hostess snacks could be back on shelves by this summer after a successful $410 million bid for the business.
The winning bid is a joint venture by private equity firms Apollo Global Management (APO) and Metropoulos & Co. A statement from Dean Metropoulos, founder of one of the firms, confirmed they are the winning bidder.
As the 82-year-old company begins the liquidation process, analysts say that some of its most iconic brand names will likely live on, getting scooped up at auction and attached to products from other companies.
iReporter ace2012 says this "Twurkie" as he calls it, was his "contribution for this year" at Thanksgiving. For those wondering how it's put together, the Charlotte, North Carolina, resident posted information on Pinterest. The idea began when ace2012 started contemplating a future without Twinkies.
"On Nov. 16th, I ran out and bought a box of Twinkies when I heard they might be going out of business," he said.
"I thought they could become a collector's item. But, two days before Thanksgiving, I saw a picture of a cooked turkey and something clicked in my mind. I thought it was a very similar color to a Twinkie. I studied art and sculpture in college and I work in a creative field, so I'm always thinking creative thoughts."
The next question was to figure out how it's done.
Hostess Brands said Tuesday evening that a last-ditch mediation session with its bakers' union over a new contract imposed in bankruptcy court had failed, bringing the company closer to liquidation.
Hostess said in a brief statement that the mediation session "was unsuccessful," and that it had no further comment ahead of a hearing scheduled for Wednesday morning in bankruptcy court, where it has requested permission to liquidate.