As a non-sports aficionado, my attraction to game day festivities has been solely food focused. So naturally, I noticed how potato chips have taken less and less space on the snack table to make room for tortilla chips and guacamole.
Although potato chips continue to be the top-selling salted snack in terms of pounds sold, tortilla chips have been increasing in sales at a faster pace than potato chips, especially during this time of year, according to Tom Dempsey, CEO of the Snack Food Association.
And, it's not just tortilla chips selling at such high rates either.
The first time the South Korean factory owner watched his North Korean employees nibble on a Choco Pie, they appeared shocked - even overwhelmed.
He summed up their reaction to the South Korean snack in one word: "Ecstasy."
Much like what Twinkies are to Americans, South Korea's Choco Pies - two disc-shaped, chocolate-covered cakes, sandwiching a rubbery layer of marshmallow cream - are ubiquitous, cost less than 50 cents and are full of empty calories.
But on the other side of the Korean border, the snacks are viewed as exotic, highly prized treats, selling on North Korea's black markets for as much as $10, according to analysts. Their rising popularity in the north reveals an unexpected common ground between the two Koreas, despite their fractious relationship - a shared sweet tooth.
The iconic bread brand returned to store shelves Monday, according to reports, months after a bankruptcy judge approved the sale of Wonder, Twinkies and other assets from the now-defunct Hostess Brands.
Wonder Bread was snatched up along with most of Hostess' other bread brands by Flowers Foods for $360 million. Flowers also produces Tastykake snacks and Nature's Own bread.
Twinkies are back, but some fans are upset than they're smaller than they remember.
Hostess Brands, the new company that bought the rights and recipes to make Twinkies, says the iconic snack food is the same size as it was last November, when the previous manufacturer went out of business.
But the fans aren't mistaken – for much of 2012, and in earlier years, a box of 10 Twinkies weighed 15 ounces. The boxes on store shelves now weigh 13.58 ounces.