Crumbs cupcake chain calls it a wrap
July 8th, 2014
12:00 PM ET
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That's the way the pricey cupcake crumbles.

Crumbs Bake Shops has closed its high-end cupcake stores after its stock was delisted by Nasdaq and it defaulted on about $14.3 million in financing.

Shares of Crumbs were as high as $3.49 in early 2013, but collapsed to 11 cents on June 30, its final day of trading. Employees were notified of the shutdown on Monday, according to published reports. The company had 165 full-time and 655 part-time employees as of the end of last year.

Read - Crumbs closes as cupcake craze cools off

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Filed under: Business and Farming News • Cupcakes • Dishes • News


June 14th, 2012
03:30 PM ET
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It’s the U.S. Army’s 237th anniversary, and what better way to celebrate than with food?

Admittedly, the military and gourmet chow don’t go hand in hand. Hard to imagine partygoers munching on MREs, hardtack and cream chipped beef on toast (known to some as “#$%@ on a shingle”).
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Filed under: Cupcakes • Military • Stunt • Video


Cupcake ATM vends sweet treats around the clock
March 8th, 2012
10:45 AM ET
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Editor's note: After a long, hungry wait, New York City finally has its own cupcake ATM.

It all started when Candace Nelson, a judge on the Food Network's “Cupcake Wars,” had a late-night pregnancy craving for, yes, cupcakes. As the founder of Sprinkles Cupcakes - one of the leading forces behind the haute cupcake craze - she should have had 24-hour access to all the vanillas, red velvets, milk chocolates she wanted, but it was not to be.

Sprinkles was already closed for the night, and Nelson’s craving went unsatisfied. The entrepreneur was inspired, and she turned her misfortune into a goldmine: a 24-hour Cupcake ATM.
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Filed under: Cupcakes • News • Vending Machines • Video


February 10th, 2012
12:30 PM ET
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A Valentine's Day proposal alone may sound sweet, but Philadelphia-area bakery Cupcakes Gourmet is laying on the sugar extra thick.

For $55,000, you can pop the question with an 8-carat diamond ring. The icing on the cake is the bling arrives perched atop a red velvet cupcake.

And hey, look on the bright side: If the person says no, at least you're left with a snack to eat your feelings with.

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Filed under: Bite • Cupcakes • Holidays • Think • Video


Under wrappers - secrets behind a cult cupcake
May 17th, 2011
10:30 AM ET
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Devna Shukla works on CNN's AC360° and co-edits Eatocracy's Fame Bites series. She really, REALLY loves peanut butter and jelly sandwiches.

Candace Nelson is the founder and pastry chef of Beverly Hills-based Sprinkles Cupcakes, and a judge on Food Network's "Cupcake Wars."

We visited with Nelson at the opening of her first New York City outpost to discuss the Oprah effect, what's next and how to beat the "just another cupcake shop" rap.
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Filed under: Bite • Business and Farming News • Cupcakes • News • Obsessions • Products • Small Business • Think • Trends


Cupcakes & me: a love story
May 17th, 2011
09:30 AM ET
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Devna Shukla works on CNN's AC360° and co-edits Eatocracy's Fame Bites series. She really, REALLY loves peanut butter and jelly sandwiches.

When it comes to food, I'm pretty simple. Give me something sugary, salty, crunchy or soft - and I'm satisfied.

It wasn't until my first taste of a particular red velvet cupcake in 2007,  I learned the true meaning of love - or rather - "food love."

It is hard to put into words the taste of said cupcake from Sprinkles in Beverly Hills, but rest assured it was the best cupcake - let alone dessert - I had had in my life.

At first, I assumed that this was the typical reaction one has with a good cupcake, and I continued my time in California visiting Sprinkles as often as I could - even if it meant waiting in a line that stretched down Santa Monica Boulevard. When I moved to New York a couple years later, I knew I'd miss Sprinkles but assumed other cupcakes could easily fill the void.
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Filed under: Cupcakes • Obsessions • Think


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