It's not the most ambitious Kickstarter in history, but maybe that's the secret ingredient that's making one man's pitch on the crowd-funding website so successful.
Well, maybe that and a little dill.
"Basically I'm just making potato salad. I haven't decided what kind yet," wrote Zack Brown on his campaign's Kickstarter page.
Eatocracy on Facebook
Get every new post delivered to your Inbox.
Join 9,973 other followers