Ronald McDonald has a new coif and a jaunty red blazer.
But a makeover won't help much when he gets in front of some angry franchise owners at the McDonald's Worldwide Convention in Orlando this week.
Franchise owners don't appear happy with the company's management in Oak Brook, Ill. Competition is heating up, especially at breakfast, and sales are hurting.
Yum! Brands' Taco Bell just fired a salvo with the "Waffle Taco." Starbucks, KFC, Subway and even White Castle are now going after the morning crowd with new offerings. Mickey D's countered with free coffee that lasted two weeks.