April 21st, 2014
02:00 PM ET
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Alcohol has been whipped, vaporized, canned into energy drinks and mixed into Jell-O shots. Now, meet powdered alcohol.

A new product called Palcohol will instantly turn water into a Kool-Aid for adults. Just add water to the powdered drink mix for a fast cocktail.

To the surprise of critics, federal regulators have given the powder a thumbs up. The Alcohol and Tobacco Tax and Trade Bureau approved several flavors this month - including the liquors vodka and rum, and cocktails such as Lemon Drop and Cosmopolitan.

With a package weighing only an ounce, the powdered alcohol is more portable than a bottle or flask of liquor. But critics have taken to Internet blogs to say maybe it's a bit too convenient and potentially dangerous.

Read - Powdered alcohol could be in the mix

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Filed under: Food Science • Spirits • Stunt Booze


soundoff (12 Responses)
  1. Paulii

    You are all very very beautiful. urp

    April 25, 2014 at 5:24 am |
  2. Mark L

    Nice. Something to bring into ball games and concerts. Much easier to hide than a flask!

    April 24, 2014 at 11:58 am |
  3. Ally

    So would mixing 2 packets of powder into an 8 ounce glass of water produce a stronger proof? If so I see lots of overdose deaths in the future.

    April 22, 2014 at 1:18 pm |
  4. Little timmie

    Just add liquor. Wow.

    April 22, 2014 at 10:11 am |
  5. Observer

    With no control over the content being mixed there is no control over the proof. I see this as the next cause of fatalities of teens so eager to experiment and push the envelope...and always capable of getting their hands on things like this. I really don't know what the FDA was thinking.

    April 21, 2014 at 9:53 pm |
    • Are

      you the Observer that used to post at the Marquee?

      April 22, 2014 at 7:51 am |
    • RC

      Turns out the approval was rescinded. A "label approval" was granted in error. Something about a discrepancy in fill level, how much powder is in the bag. Isn't that always the issue?

      April 22, 2014 at 10:44 am |
  6. sunshine1229

    ok...is this real? I'm beginning to wonder.

    April 21, 2014 at 4:47 pm |
  7. Redoran

    HEY!! The shipping charges will be miniscule! YEA!!!

    April 21, 2014 at 4:25 pm |
  8. ∞ Weeds ∞

    This will change the way I go backpacking. Weight is precious. I always carry a bit of strong vodka – to clean wounds and to lift a spirit or too. Imagine keeping a packet of alcohol that weighs grams instead of ounces, that takes up a spot in your first aid kit instead of a canteen spot.

    This is something that sounds ridiculous, even after smoking some herb. I want it.

    April 21, 2014 at 3:51 pm |
  9. sunshine1229

    I have a bad feeling about this...

    April 21, 2014 at 3:21 pm |

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