If that last beer made you feel a little warm and fuzzy inside, it could be because you just did some good. You may have just donated to a charity, just by buying a drink.
I first noticed this philanthropy trend while enjoying a new limited release IPA from Sweetwater Brewery called Second Helping. The name implies having more, and the compelling flavoring of juniper berries and chocolate malts had already sold me on that proposition.
But then I read the beer’s label and learned that it was crafted to benefit a charity called The Giving Kitchen, which helps people in the food industry going through hard times. This initiative was inspired by Atlanta chef Ryan Hidinger, who brought the Atlanta restaurant community together when he fought and ultimately lost his battle with cancer. His wife and friends decided to take the generous funds that were raised to help Ryan and pay it forward by creating this charity. I admit that it got me when I read that the juniper berries were added for Ryan, because he so enjoyed cooking with them.
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