"Got Milk?" is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk consumption amid declining sales.
The Got Milk ad first appeared in 1994 featuring supermodel Naomi Campbell wearing a milk mustache. Over the years, the ads have featured celebrities such as Elton John, Katie Couric, Bill Clinton and David Beckham.
The new ads, which roll out Tuesday, have the tagline "Milk Life" and feature ordinary people and tout milk's protein richness.
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