Coca-Cola - the world's ubiquitous brown fizzy drink - is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry.
The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent.
Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% - led by Coca-Cola.
Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. The trend has hit Coke and other market players such as PepsiCo and Dr. Pepper. And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.
CNN's Ian Lee takes you on a 13 course journey of contemporary Russian cuisine in Sochi.
Editor's note: The Southern Foodways Alliance delves deep in the history, tradition, heroes and plain old deliciousness of Southern food. Here’s a tidbit from the latest issue of Gravy quarterly. The author of this piece, Michael Oates Palmer, is a Los Angeles–based television writer whose credits include The West Wing, Army Wives, and Rubicon. Painting by Hayley Gaberlavage.
She lived almost her entire life in Jackson, Mississippi. He left his home state of Illinois as soon as he could, splitting his time between New York City and its suburbs.
Through five novels, three works of nonfiction, a children’s book, and—perhaps most importantly—dozens of short stories, Eudora Welty cemented her status as the South’s most prominent literary export since William Faulkner.
As fiction editor of The New Yorker for over forty years, William Maxwell played confidant and counsel to a pantheon that included J.D. Salinger and John Updike. His own writing career produced six acclaimed novels, two works of nonfiction, and several volumes of short stories.
Theirs was a journey spanning more than half the twentieth century, one in which their relationship grew from that of writer and editor, to good friends, to, by the time they were both near ninety, surrogate siblings.
Separated by over a thousand miles, the intimate friendship of Eudora Welty and William Maxwell would have been impossible were it not for a correspondence that invited each other not just into their literary work, but into their day-to-day lives.
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