Editor's note: Andy Briscoe is the president and CEO of the Sugar Association.
Just about every time an article about "sugar" is published, I get frustrated because of the effort by some to falsely target sugar.
Although reporters often ask the Sugar Association for scientific facts and data regarding sugar to use in their stories, the information we provide is rarely included. Often, it's completely ignored because it does not support the preconceived focus of their article.
Thus, a tremendous amount of factual, scientifically verified information about all-natural sugar (sucrose) is being left out of today's conversation. And, sugar, the natural version, is too often confused with the more prevalent man-made sweeteners like high-fructose corn syrup.
I'm talking about a legitimate, credible discussion, supported by government data and independent scientific research, not hysteria and misinformation. Those using inflammatory and baseless phrases like "toxic" are often more concerned with a sound bite to sensationalize an article or TV appearance, and their claims have more to do with boosting their social media following or selling books than resolving genuine issues of public health. Targeting sugar alone is disingenuous, at best.
The most recent example of this trend is a study that appeared in the journal JAMA Internal Medicine, and the media storm that ensued, condemning sugar as a contributing factor to cardiovascular disease.