Paula Deen is coming back.
Less than a year after her association with a racist slur led to the loss of her TV contract and many sponsors, Deen has created a new company. Paula Deen Ventures includes all the restaurants, cruises, cookbooks, cookware and other products that focus on her touting of traditional Southern cuisine.
Deen is partnering with Phoenix-based Najafi Media, which specializes in consumer distribution. Jahm Najafi, founder and chief executive officer, said in a statement Wednesday that he has "a deep respect for the hard work, unique content and quality products which Paula has built around her brand."
Deen's sponsors dropped the food mogul like a hot potato last June after she admitted, during testimony in a racial discrimination lawsuit, that she had once used a racist slur to describe an African-American man. She later offered a tear-soaked apology via YouTube and NBC's "The Today Show."
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