Mayor Bill de Blasio bit into some unexpected publicity recently when he was photographed politely eating pizza - with a knife and fork.
At a Staten Island pizzeria, no less.
Now, the act that sent the Internet into a frenzy with chatter about what most New Yorkers scorn as a serious food flub portends to deliver some dough - as in money - to charity.
Goodfella's Pizzeria co-owner Marc Cosentino says he will auction off the infamous fork that de Blasio used in a charity fundraiser.
A retired NYPD sergeant, Cosentino baked up the idea to store the fork in an evidence bag and put it on display at the bar.
"You can't imagine all the people that come in that want to look at the fork and take pictures of it," Cosentino told CNN on Wednesday.
Dubbed by some with tongues firmly in cheek as the new mayor's "pizzagate," the ensuing publicity has prompted multiple charities to reach out to Cosentino in hopes of getting a piece of the pie.