Mayor Bill de Blasio bit into some unexpected publicity recently when he was photographed politely eating pizza - with a knife and fork.
At a Staten Island pizzeria, no less.
Now, the act that sent the Internet into a frenzy with chatter about what most New Yorkers scorn as a serious food flub portends to deliver some dough - as in money - to charity.
Goodfella's Pizzeria co-owner Marc Cosentino says he will auction off the infamous fork that de Blasio used in a charity fundraiser.
After the mayor and his entourage went their way following a Friday stop at Goodfella's, Cosentino decided it would be a good idea to hold on to the notorious fork.
A retired NYPD sergeant, Cosentino baked up the idea to store the fork in an evidence bag and put it on display at the bar.
"You can't imagine all the people that come in that want to look at the fork and take pictures of it," Cosentino told CNN on Wednesday.
Dubbed by some with tongues firmly in cheek as the new mayor's "pizzagate," the ensuing publicity has prompted multiple charities to reach out to Cosentino in hopes of getting a piece of the pie.
Read - NYC mayor's "pizzagate" could mean real dough for charity
Best pizza in America? Top that!
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Did they wash the fork first? Why not the knife? Hey I know, how about the used napkin, too! (lol)
Slow news day. Christie should have such worries.
Why are people so concerned with what or how others choose to eat? As far as I am concerned, DeBlasio can use his feet and it still would not be newsworthy...
Because it happened in NYC, the holiest of places in the world – according to all NYC'ers only.
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