General Mills said that it has changed the sourcing of ingredients for its original Cheerios cereal, after an activist group said that the company bowed to pressure and stopped using genetically modified ingredients.
"We switched from what we were using to non-GMO corn and non-GMO pure sugar cane," said General Mills spokesman Mike Siemienas.
He said the company did not change the formula and has never used genetically modified oats. The company said that it has always used whole grain oats.
But he said the company did switch from using beet sugar, which is sometimes genetically modified, and also switched from certain sources of corn to ensure that their corn sources were not genetically modified. He said this change occurred over the last year and required a significant investment.
Read - General Mills: Original Cheerios are GMO free
Read all GMO coverage on Eatocracy
I keep seeing joy at GMO's being excluded from products, but I have to say, I think the joy is misplaced when conventional brands go non-GMO. They're not switching to organics, you get conventionally raised crops instead of GM's, depending on the GM and the crop, that often means a heck of a lot more pesticides and herbicides, and nastier herbicides.
BT has been in use as a relatively benign insecticide since 1905. However, although non-toxic, it was expensive because it's so rapidly destroyed by sunshine, that it would have to be resprayed frequently. Making crops expressing it in some tissues (sometimes the fruit, but usually not, usually the leaves and stem) keeps some caterpillars from attacking the plant. It isn't toxic to other organisms, is not released to the environment, and because our gut is acid, not alkaline like caterpillar guts, it doesn't affect us at all. Now compare that to sevin, or one of the other herbicides they're using now if not BT corn, it's persistant, toxic to humans, kills bees and lots of other friendly insects, is stable in the environment... I'd much rather have BT in our food crops than any of a number of insecticides used in conventional (non-GM, non-organic) crops.
Or perhaps we're talking about *roundup ready* crops instead. Roundup kills plants by blocking their ability to make amino acids, and therefore, proteins. Roundup ready plants have low concentrations of a bacterial protein that allows them to make amino acids in the presence of roundup. SO, to control weeds in a roundup ready crop, you use the most benign herbicide out there. Roundup is not persistent in the environment, bacteria degrade it rapidly, and it adheres to soil. It has no effect on us (we digest it). This is in comparison to other targeted herbicides that are toxic to us, persistent in nature, dangerous to wildlife, and are often detectable in conventional crops such as wheat after processing and milling. I like to buy organic and local, but I'd eat roundup ready wheat before conventionally raised wheat any day. I have NO concern for the health effects, my GM concern has more to do with monoculture issues than health or environmental issues.
General Mills dropping GMO's is not a victory, it's a marketing ploy, and we're falling for it.
Agree with Heather(above)! The sugar and starch do not contain DNA so changing that has nothing to do with GMOs at all, They simply want to stick on a label to entice people to buy more as their share of the market has slipped recently. Details here: http://thought-food.com/2014/01/08/non-gmo-cheerios-something-to-cheer-about/
WOW. That is great news. General Mills "Cheerios" you are back on my OK to buy list. THANK YOU. Now how about you work on changing the rest of the General Mills cereal family to NON GMO, starting with Cinnamon Toast Crunch.
I hope Monsanto is WATCHING AND LISTENING!!!!!
Recently Yoplait yogurt replaced corn syrup with REAL CANE sugar. Now those who are allergic to corn can enjoy Yoplait yougurt.
Thank you General Mills.
It is kinda creepy if you look at initials of General Mills and compare it to what they are eliminating (Genetically Modified).
Reblogged this on cultivate.eat.sustain and commented:
This is what progress looks like...
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