Wonder Bread is back
September 23rd, 2013
06:30 PM ET
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The iconic bread brand returned to store shelves Monday, according to reports, months after a bankruptcy judge approved the sale of Wonder, Twinkies and other assets from the now-defunct Hostess Brands.

Wonder Bread was snatched up along with most of Hostess' other bread brands by Flowers Foods for $360 million. Flowers also produces Tastykake snacks and Nature's Own bread.

Flowers did not respond to requests for comment.

Former Hostess snack brands like Twinkies, Ho Hos and Ding Dongs were sold for $410 million to a joint venture of private equity firms Apollo Global Management and Metropoulos & Co. Twinkies resumed sales in July.

Read - Wonder Bread returns to shelves



soundoff (3 Responses)
  1. jamie herbstman

    Wonder bread can go away, thank you. Zero nutritional value. Harmful to people. bye bye!

    September 30, 2013 at 1:47 pm |
  2. Thinking things through

    Wonder Bread: It's a wonder that it's "bread".

    September 24, 2013 at 7:33 am |
  3. Darker is better

    I hope Flowers will put some flavor in the classic Wonder fish bait recipe and rename it "bread."

    September 24, 2013 at 6:48 am |
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