Humans have a strange relationship with food. This seems to be a global truth that is perhaps best evidenced by the array of unusual food festivals the world over. We don't merely celebrate food, we wrestle in it, wage war with it, idolize it, and, in Gloucestershire, England, race it down a steep hill.
No matter what your favorite food is, chances are somewhere, large gatherings of aficionados have found some outlandish way to commemorate it. Even Spam has found a place of honor.
"Hawaii is one of the biggest consumers of Spam in the world," explains Karen Winpenny, an organizer of the annual Waikiki Spam Jam, which last year had 25,000 visitors. Hormel Foods sells more product in Hawaii per person than in any other U.S. state. According to the Spam Jam website, almost seven million cans of the stuff are eaten in Hawaii every year.
Depression is a daily struggle for millions of people, and stigma around the illness only adds to the burden. Emma Thomas' Depressed Cake Shop campaign is helping make conversations around the taboo topic a piece of cake.
"The concept is: make gray cakes, sell gray cakes and create a platform for discussion and media coverage," said Thomas. "And I think that's what we've done."
The London-based PR specialist and creative director became increasingly aware that people in the creative community around her frequently suffer from depression, but don't always have the freedom to discuss this with people in their professional or personal lives.
"If you go to the doctor and you're depressed the doctor will sign you off with stress so depression isn't on your record," Thomas said. "If you return to work after having the flu, people don't judge you forever. But if you have depression and you return to work after being down, you're judged forever."