July 2nd, 2013
02:15 PM ET
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The little Cronut has created a big controversy.

The fried, cream-filled, croissant-doughnut hybrid has a cult following in New York, where patrons line up outside the Dominique Ansel Bakery every morning.

The $5 Cronut is so popular that the bakery limits purchases to two per customer. The demand for the product is so great that the bakery has hired a half-dozen workers since the Cronut was created in May, expanding its staff to 20.

But things have gotten ugly, according to the staff of the Dominique Ansel Bakery, which posted an open missive on Facebook. The staff members defended their decision to trademark the Cronut "as a protective measure against the type of bullying that is taking place now."

"It has sadly come to our attention today that there is a barrage [of] misinformation being wrongfully spread about the nature of our Cronut trademark along with malicious attacks against our Chef," read the letter.

Read - New York bakery defends Cronut trademark

Previously - Make Dominique Ansel's perfect gingerbread



soundoff (11 Responses)
  1. Private personal training Long Island

    I million calories in one bit!

    January 24, 2014 at 1:09 pm |
  2. The Vicki Winters Show- Bites On Bikes

    Long live the cronut. http://www.vickiwinters.com/cronut-sadness

    December 27, 2013 at 4:50 pm |
  3. Stephen

    What an obtuse article. It says there is controversy but does not actually clarify what it is, does not say why the chef's under attack, nor does it put the bakery's quote in context. C'mon CNN, I know it's July 3rd, but anything on the internet can be read by everyone and never goes away. At least put some effort in.

    July 3, 2013 at 9:31 am |
    • Alyssa

      Haha, I completely agree, Stephen. I read this and I have no clue as to what this "misinformation" is. The editors at CNN are certainly slacking on this one.

      July 25, 2013 at 5:20 pm |
  4. Edwin

    Seems like this place is the Apple of bakeries. Didn't actually invent anything but instead sucessfully marketed it as though they did.

    July 2, 2013 at 9:42 pm |
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