The little Cronut has created a big controversy.
The fried, cream-filled, croissant-doughnut hybrid has a cult following in New York, where patrons line up outside the Dominique Ansel Bakery every morning.
The $5 Cronut is so popular that the bakery limits purchases to two per customer. The demand for the product is so great that the bakery has hired a half-dozen workers since the Cronut was created in May, expanding its staff to 20.
But things have gotten ugly, according to the staff of the Dominique Ansel Bakery, which posted an open missive on Facebook. The staff members defended their decision to trademark the Cronut "as a protective measure against the type of bullying that is taking place now."
"It has sadly come to our attention today that there is a barrage [of] misinformation being wrongfully spread about the nature of our Cronut trademark along with malicious attacks against our Chef," read the letter.
Read - New York bakery defends Cronut trademark
Previously - Make Dominique Ansel's perfect gingerbread
I million calories in one bit!
Long live the cronut. http://www.vickiwinters.com/cronut-sadness
What an obtuse article. It says there is controversy but does not actually clarify what it is, does not say why the chef's under attack, nor does it put the bakery's quote in context. C'mon CNN, I know it's July 3rd, but anything on the internet can be read by everyone and never goes away. At least put some effort in.
Haha, I completely agree, Stephen. I read this and I have no clue as to what this "misinformation" is. The editors at CNN are certainly slacking on this one.
Seems like this place is the Apple of bakeries. Didn't actually invent anything but instead sucessfully marketed it as though they did.
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