A golden marketing and do-good opportunity for McDonald's may have lost its luster.
The fast food giant found itself at the center of big news this week in Cleveland, when Charles Ramsey freed three women and a girl who police say were held hostage for years. Ramsey became a viral video star, and in interview after interview, he told TV anchors that he had gone to McDonald's before rescuing the women and rushed to their aid carrying a "half-eaten Big Mac."
"Free burgers for life!" one man tweeted. "It was the best advert you could get - Heroes eat Big Macs," another wrote." Other called for him to star in a commercial and become the next Ronald McDonald.
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