Iron Maiden to launch its own beer
March 15th, 2013
03:30 PM ET
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Legendary heavy metal band Iron Maiden finally has its own beer.

The famed London-based band, which has been around for nearly 40 years, is collaborating with a venerable British brewery to produce its own beer, named Trooper after one of Iron Maiden's classic songs.

Iron Maiden and Robinsons, a 175-year-old family-owned U.K. brewery, plan to release Trooper in May.

The label features the band's mascot - a demon-faced monster named Eddie - wearing an English soldier's traditional red coat and waving a Union Jack.

In a video posted on the band's web site, Iron Maiden front man Bruce Dickinson said they wanted to "put something suitably patriotic" on the label, so the 1983 song The Trooper, about a British warrior, "leapt out and grabbed us straight away."

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Filed under: Beer • Business and Farming News • Sip

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soundoff (3 Responses)
  1. Jokes_on-You

    Never heard oft his person before

    March 15, 2013 at 9:01 pm | Reply
  2. Iron Eddie

    That is SOOOOOOOO awesome!!!!! I hope we can get it here in the US!

    March 15, 2013 at 8:22 pm | Reply

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