World Nutella day
February 5th, 2013
09:00 AM ET
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While you're frying up some eggs and bacon, we're cooking up something else: a way to celebrate today's food holiday.

Spread the joy! February 5 is World Nutella Day.

I shudder to think of a time when chocolate-hazelnut spread on toast wasn’t an acceptable breakfast. We’ll call this period B.N. - or Before Nutella.

During World War II rationing, Italian pastry maker Pietro Ferrero turned to hazelnuts, which were naturally plentiful in Italy, to extend his cache of chocolate. Combined, the two ingredients became what we fondly refer to as Nutella, and breakfast hasn’t been the same way ever since.


Nutella has since been incorporated into all sorts of desserts, from brownies to cheesecake to frosting.

Homemade Nutella is much easier than expected. Toasted hazelnuts are buzzed in a food processor until they form a buttery paste. The hazelnut paste is then added to melted chocolate and cream.

My personal favorite Nutella application can be eaten for any meal of the day. You’ll need:

2 slices white bread that will hold up to toasting (Sourdough is not recommended because the flavor takes away from the Nutella and, frankly, we can’t have that)
3 Tbsp Nutella
1 Tbsp butter
1 Tbsp olive oil (plus more for drizzling)
Salt to taste

Heat the butter and olive oil in a non-stick skillet over medium-high heat. Spread the Nutella over both pieces of toast and sprinkle some salt on each one (coarse flake salt is well worth it here). Press the two pieces of bread together.

Pan-fry each sandwich until golden brown and the Nutella is melty. Finish with a final drizzle of olive oil and a touch more salt, and you've got one heck of a Nutella sandwich.

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Filed under: Breakfast Buffet • Food Holidays • News


soundoff (21 Responses)
  1. Nutella_Monster

    Nutella+Lady Gaga=Life's only reason to exist

    February 9, 2013 at 9:14 pm |
  2. dailygrindonline

    I was taken aback when I learned that there's a National Coffee Day on September 29th (http://coffeebeancoffee.tumblr.com/). The fact that there's a World Nutella Day surprises me even more. I guess there's a day for just about everything.

    February 6, 2013 at 10:34 am |
  3. Kat

    I LOVE NUTELLA! Here's a hilarious post featuring some "confessions" about their addiction to Nutella. Very funny! http://www.womenyoushouldknow.net/world-nutella-day-the-nutella-diaries/

    February 5, 2013 at 3:10 pm |
    • Paula

      Just looked at that post... HILARIOUS!!! Thanks for sharing.

      February 5, 2013 at 8:35 pm |
  4. GiGi Eats Celebrities

    Is it sad that I have never had NUTELLA before in my life?

    February 5, 2013 at 2:43 pm |
    • Paula

      YES! Run don't walk to your nearest store!

      February 5, 2013 at 8:35 pm |
  5. TDM

    Sporadic treat for my kids when they were growing up; they loved it.

    February 5, 2013 at 11:07 am |
  6. food mom

    Did Ferrero pay you to write this splat? My kids grew up in Europe (they're in their mid 20s). Everyone was crazy about Nutella, but it molderd in our cabinet (too much sugar, so little taste). This recipe is absolutely disgusting. Capt'n Crunch is healthier. Nutella with olive oil??? You are lost.

    February 5, 2013 at 10:24 am |
    • Jdizzle McHammerpants ♫♫

      Too early to be this angry

      February 5, 2013 at 10:32 am |
  7. Jdizzle McHammerpants ♫♫

    Never tried the stuff. Don't understand the hype. Probably because I never tried the stuff. =p

    February 5, 2013 at 10:20 am |
    • Maris

      You should definitely try the stuff :-)

      March 7, 2013 at 2:45 pm |
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