New Coke commercials address obesity issue
January 14th, 2013
11:30 PM ET
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It's a statistic we've been hearing far too often - and for far too long. Two-thirds of American adults are either overweight or obese - and the problem is only getting worse.

Even Coca-Cola, the world's largest beverage company, is now calling obesity "the issue of this generation."

The world's most valuable brand took the last seat at a crowded table Monday, when it launched an ad campaign aimed at "reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity."

The first commercial of the campaign, a two-minute video called "Coming Together," begins with a voice-over: "For over 125 years, we've been bringing people together. Today, we'd like people to come together on something that concerns all of us: obesity." The spots are scheduled to run on television, including CNN, beginning this week.

Read - Coca-Cola weighs in on obesity fight

Previously - How I kicked my Coke habit



soundoff (6 Responses)
  1. Chong Walmsley

    Stevia is a plant that contains natural sweeteners that are used in foods. Researchers have also evaluated the effect of chemicals in stevia on blood pressure and blood sugar levels. However, research results have been mixed.,,-"

    View all of the most current post on our own homepage <http://wellnessdigest.co

    July 5, 2013 at 7:47 am |
  2. Ruthygirl

    Interesting. What are they really going to say about their product and obesity?

    January 16, 2013 at 10:16 am |
  3. GiGi Eats Celebrities

    There is a relatively new product out called ZEVIA which is a remarkable replacement for any caloric soda. It's sweetened solely with STEVIA. If you like stevia, you will LOVE this soda, just as much as I do. I haven't had a Coke is AGES!

    January 15, 2013 at 8:20 pm |
  4. Ann

    There's nothing wrong with having a soda as an occasional treat. People didn't used to consume a gallon a day of the stuff. It's not a required part of the diet, people.

    LIke fizzy drinks? Plain seltzer with a slice of lemon.

    January 15, 2013 at 9:22 am |
  5. AleeD®

    Have a Coke and a smile – and 50 extra pounds.
    Things go better with Coke – like that 4x size shirt you're wearing
    It's the real thing – that made your butt big
    Coke adds life – and heft

    January 15, 2013 at 7:03 am |
  6. triangle12013

    All of the extra publicity from this campaign will increase sales of Coke, causing increased obesity.

    January 15, 2013 at 1:42 am |
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