Opinion: Brewer says it's not the size that counts
December 21st, 2012
03:00 PM ET
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Editor's note: Tom Long is the chief executive officer of MillerCoors. He wrote this column in response to a CNN Opinion piece by Steve Hindy of The Brooklyn Brewery: "Don't let big brewers win beer wars."

(CNN) - The other day, the industry group representing small brewers issued its latest definition of what qualifies as a "craft" beer. Based on our size, that definition excluded us, even though we brew some of the most popular craft beers in the marketplace.

We respect the fact that some of our fellow brewers would want to differentiate themselves, but we're convinced that the ultimate assessment of our beers will not come from an industry organization, but instead from America's beer drinkers.

We know that no matter what style of beer it is, we will ultimately be judged by the quality of our beers. We like that, because we are confident that the quality of our beers stacks up well versus that of any brewer of any size, anywhere.

Read the full story: Judge brewers by their beer

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Filed under: Beer • Big Business • Business and Farming News • News • Sip


soundoff (4 Responses)
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    February 1, 2013 at 10:38 am |
  2. davetharave

    Anybody can brew craft beer, even the largest capacity outfits. All they need to do is use a smaller brew kettle. And leave the adjuncts out, please !

    December 26, 2012 at 4:22 pm |
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    Geez. That watch looks like an ugly weapon.

    December 23, 2012 at 1:34 pm |
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