Hello Kitty fans might be the world's most spoiled travelers as the tourism industry seems determined to build a complete service chain out of that five-apple-tall bobtail cat.
Taiwan's Eva Air flies a fleet of five Hello Kitty airplanes. Dubai houses a posh Hello Kitty spa. Anji, a county some 220 kilometers southwest of Shanghai, is building a $200 million Hello Kitty theme park (scheduled to open in 2014).
And in Beijing, a Hello Kitty-themed restaurant is creating a lot of buzz.
Located in an upmarket shopping mall in Sanlitun, Hello Kitty Dreams opened its doors to much fanfare in December last year.
According to the restaurant's staff, the Sanrio-licensed business is the first Hello Kitty-themed restaurant in Asia.
"When we first opened you had to book days in advance," says restaurant manager Ted Chen. "We were packed from when we opened at 11 a.m. everyday."
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