I hate the word “artisan." Its use is so prolific that it means little anymore. Now, it is often used to judge the authenticity of food and, admittedly, I spoke this word quite frequently in the early days of Emily G’s. I felt like an "artisan” as I struggled to produce, market, deliver and manage our budding jam company. I was true to my craft as I picked the berries I canned, labeled jars late into the night and, consequently, missed entire soccer seasons. It was brutal but fulfilling at the same time.
This was unsustainable. It became apparent that I could either make the products or manage the company, but not both. However, I was convinced that the authenticity of our food depended on my hands making the jams. Isn’t that what makes me an “artisan” and our jams “authentic”? The reality was that we could not produce enough fast enough to keep up with sales. We were working hard enough to kill ourselves, but making little money. We weren’t returning phone calls. We hadn’t seen our children. We were a company on the edge of implosion.
If you're frying up some eggs and bacon – lucky you! Some folks in the path of Hurricane Sandy weren’t so fortunate. CNN’s Impact Your World has a great list of ways to get resources to people who need it. Meanwhile, we're cooking up something else: a way to celebrate today's food holiday.
Does an apple a day still keep the doctor away if it’s covered in candy? October 31 is National Candy Apple Day!
With all the candy we’ll be eating this week, it’s nice to know there’s a way to at least help round out your diet by working some fruit in. Candy apples were supposedly invented by Newark, New Jersey, native William W. Kolb in 1908. Initially, the apples were window decorations, but they sold so well he kept on making them.
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