Buy a bottle, save a breast
October 15th, 2012
10:30 AM ET
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Ray Isle (@islewine on Twitter) is Food & Wine's executive wine editor. We trust his every cork pop and decant – and the man can sniff out a bargain to boot. Take it away, Ray.

October is National Breast Cancer Awareness Month. Though that's not normally a wine-related subject, in fact several wineries have made commitments to help fight breast cancer. Some donate profits to help fund mammograms, some help support medical center, and some contribute to breast cancer research - no matter which route they've chosen, it's a good road to take.

Here are four that are doing their share:

At Peju Province, winemaker Sara Fowler created a rosé called Peju Pink in 2007. The current 2011 vintage is sold through the winery's tasting room and online ($22); 10 percent of the proceeds go to helping women with little or no health care receive breast-cancer-related care.

The philanthropically minded One Hope Wine, which supports a number of causes, is donating half the profits generated by its 2010 Chardonnay ($19) - roughly $3 per bottle - to the National Breast Cancer Foundation to support breast cancer education, early detection and free mammograms for women in need.

Sonoma-based Envolve Winery, which is co-owned by "The Bachelor" star Ben Flajnik (a legit winemaker as well), has started a "Real Men Drink Pink" campaign. Proceeds from every bottle sold of its 2011 Envolve Sonoma Mountain Rose ($25; $20 online from the winery with discount code RMDP2012) will be donated to the Sonoma Valley Hospital Foundation, which offers free mammograms during October.

After Carol Lohr, wife of J. Lohr Winery founder Jerry Lohr, passed away from complications related to breast cancer, the family decided to donate $2 from each bottle sold of its Carol's Vineyard Sauvignon Blanc ($24) and Carol's Vineyard Cabernet Sauvignon ($40) to provide mammograms for women in need through the National Breast Cancer Foundation. Through 2011 they'd funded 2,500 mammograms; this year they hope to hit the 3,000 mark.

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Filed under: Charity • Content Partner • Food and Wine • Health News • Sip • Wine

soundoff (23 Responses)
  1. Lewis Soibelman

    Prognosis and survival rates for breast cancer vary greatly depending on the cancer type, stage, treatment, and geographical location of the patient. Survival rates in the Western world are high; for example, more than 8 out of 10 women (84%) in England diagnosed with breast cancer survive for at least 5 years...'*`

    Most popular piece of writing produced by our personal web page

    June 10, 2013 at 3:07 am |
  2. Dorian Melve

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    Many thanks

    May 3, 2013 at 10:34 pm |
  3. Beat By Dr.Dre Limited Edtion Studio

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    Beat By Dr.Dre Limited Edtion Studio

    October 20, 2012 at 8:12 pm |
  4. It's in the water son, that's why its yellow - bearwhiz beer

    In the whole scope of the subject, wine plays little significance to breast cancer. Hormone therapies, birth control pills (with the danger label – can increase chances of breast cancer), all the pollutants getting into drinking water from all sorts of industry. Benzene, trichloroethylene and other carcinogenic hydrocarbons that enters and binds to the human body. It's like global warming but worse because it is killing the planet, slowly. Pour a glass of water from you faucet and wonder whose medicines you are drinking today. That stuff does not get filtered or cleaned out at the city water purification plant.

    October 17, 2012 at 2:54 pm |
  5. Nicodemus13

    What an amazing conflict of interest! The very people who inincreasing people's chances of getting breast cancer are saying that they support the fight against it? It is a FACT that moderate alcohol consumption is a risk factor for developing breast cancer. Yet we choose to ignore this. A study published earlier this year suggested that even mild alcohol consumption may increase one's risk. But here we are, like sheep, wearing our pink ribbons and raises our glasses to women's health. These wineries should be ashamed of themselves, and so should CNN.

    October 17, 2012 at 12:18 pm |
  6. history bear

    I am a light drinker of wine, but since this is about tow of my favorite things , I'll step up and buy a couple of bottles

    October 17, 2012 at 11:34 am |
  7. E J Germond

    So, October is breast cancer awareness month. Isn't that special? When will we have prostate cancer awareness month? Or how about women-required-to-register-for-the-draft-or-go-to-prison awareness month? Or how about let's-have-a-level-playing-field-in-divorce-court awareness month? I'm just asking. American women don't want equal treatment. They want special treatment. And they're damn sure gettin' it in the hallowed halls of Congress and courtrooms around the land.

    October 17, 2012 at 2:25 am |
    • Lizzie

      September is Prostate Cancer Awareness Month but perhaps men are just not as well organized as women, or can't get off the couch long enough to organize a fundraiser. If prostate cancer is not caught early, it is almost always fatal once it has spread. As a man it's your job to know that about your own body. Nobody's going to do the work for you. And no need to audit Komen, they're audited every year and the results are posted on along with every other nonprofit organization in the states. Three of the drugs used and one test used during my cancer treatment came from investments by Komen. They may not be perfect but it sure beats sitting on your butt complaining.

      October 17, 2012 at 9:40 am |
    • FactFinder

      Presidential Proclamation - National Prostate Cancer Awareness Month, 2012




      Prostate cancer is among the most common cancers for men living in the United States, and despite the progress we have made in controlling it, the disease continues to take a devastating toll on thousands of lives every year. During National Prostate Cancer Awareness Month, we remember those we have lost to prostate cancer, and we renew our commitment to preventing, detecting, and treating this terrible illness.

      While the causes of prostate cancer are still unknown, men with certain risk factors may be more likely to develop the disease. Most men who suffer from prostate cancer are over the age of 65; those whose fathers, brothers, or sons have had prostate cancer are also at greater risk. Prostate cancer is especially prevalent among African American men, who experience both the highest incidence and the highest mortality rates of prostate cancer. I encourage all men to visit to learn the warning signs of this disease.

      My Administration will continue to stand with men and their families in the fight against prostate cancer. To ensure patients are covered when they need it most, the Affordable Care Act prevents insurers from placing lifetime or restrictive annual dollar limits on essential health benefits and from dropping coverage when people get sick. Beginning in 2014, the Act will also help Americans get the services they need by prohibiting insurance companies from discriminating against people with pre existing conditions. And to advance the state of care for men with prostate cancer, my Administration will continue to support promising research that brings us closer to tomorrow's groundbreaking therapies, treatments, and prevention techniques.

      Too many men will develop prostate cancer during their lifetimes. As we mark National Prostate Cancer Awareness Month, let us support the families who fight alongside them, pay tribute to the professionals who pursue the highest standards of care, and rededicate ourselves to improving outcomes for prostate cancer patients across our country.

      NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim September 2012 as National Prostate Cancer Awareness Month. I encourage all citizens, government agencies, private businesses, nonprofit organizations, and other groups to join in activities that will increase awareness and prevention of prostate cancer.

      October 17, 2012 at 12:25 pm |
    • Alicia

      Awww, did someone have to pay alimony, bitter EJ?

      October 19, 2012 at 12:36 pm |
  8. CW

    I don't know a single person who is 'unware' of Breast Cancer and I certainly don't see how 'increasing awareness' leads to any science that may help find a cure. Finally, when is someone going to audit Susan G Komen? How much of the money is truly go ing to research and how much is lining the board's pockets. If you truly want to end breast cancer, let's start by preventing one entity from sucking up all the energy in the discussion.

    October 16, 2012 at 2:34 pm |
    • Chappy

      My thoughts EXACTLY!

      One of the heads "reports" $400,000 grand a year. Since its for awareness, i guess their time is spent counting money, and beign aware of anything not made in pink yet.

      October 16, 2012 at 7:40 pm |
      • E J Germond

        $400,000 grand a year? That's $400 million a year on this computer. That's a lotta clams!

        October 17, 2012 at 2:29 am |
  9. Kim Roberts

    We hope you will add Peaches on the Beaches from Westport Winery to this list. A portion of the proceeds of this wine benefits the Grays Harbor Breast Cancer Alliance's efforts to bring a stereotactic biopsy machine to this community. This blend of Riesling and peach has won the following awards Bronze 2009 Wine Press Northwest
    Bronze 2010 Dallas Morning News (TX)
    Silver 2010 Northwest Wine Summit
    Bronze 2011 Women’s Int’l (CA)
    Bronze 2012 Riverside International (CA)
    Silver 2012 Amenti del Vino Int’l (CT)
    Silver 2012 International Women’s (CA)

    October 16, 2012 at 10:50 am |
  10. Survivor

    What an offensive title, too! Save a breast? What about the woman? Are women only valuable because they happen to be attached to their breasts? If you truly want to support breast cancer patients, God bless, and contribute to research so we can stop the cancer monster before it takes more lives.

    October 16, 2012 at 2:14 am |
  11. adh1729

    Alcohol increases the risk of breast cancer. The title of this article is supremely stupid. Such stupidity fails to surprise me anymore.

    October 15, 2012 at 8:38 pm |
  12. cybercmdr

    If you really want to save a breast, don't use the (baby) bottle. Breastfeeding reduces the risk of breast cancer.

    October 15, 2012 at 7:56 pm |
  13. Just Sayin'

    save ALL the breasts.

    October 15, 2012 at 4:28 pm |
  14. RichardHead

    Excellent article my man...Maybe some Texas Wineries can get on the bandwagon also? Keep up the good work.

    October 15, 2012 at 10:50 am |
    • Jdizzle McHammerpants ♫♫

      That way people can fall off the wagon.

      Zing! j/k

      October 15, 2012 at 11:12 am |
      • RichardHead@Jdizzle

        Hey Bro,
        This is one of those times all I can say is OMG-NOT an appropriate comment. We've known each other along I have known alot of women that have been through this....just sayin'.

        October 15, 2012 at 11:29 am |
        • Jdizzle McHammerpants ♫♫

          No harm meant. It was a wine joke coupled with the word 'bandwagon' in your comment. Nothing to do with anyone in the article. But I can see how it can be construed that way.

          October 15, 2012 at 2:29 pm |
        • Chappy

          Yesh, but as someone else pointed out, alcohol increases the odds. Factoid.

          The gyst of all that pik stuff is it costs several dollars more for any of it and then the makers toss off a small percent. Not teuth in advertising on most of it, let aline in 30 years the only thing to show is wealthy board of directors on komen foundation. They rate low on charity watchdogs, especially given the massive press.

          His comment was appropriate. Time people started askng questions of that group.

          October 16, 2012 at 7:46 pm |
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