September 25th, 2012
01:15 AM ET
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Smokey Robinson wants to use Twitter and Facebook to help solve some of the world's problems, such as the lack of water and food in developing countries.

His "Smoke Alarm" system should be "far more effective" than organizing a telethon or charity concert because it is so much faster than physically getting artists together to raise awareness, Robinson said Thursday.

"In this digital age we have the tools to level the playing field for those in need, so I'm calling on my friends and fans to lend their voices to mine, so we can collectively give voice to those who have none," Robinson said.

The singer and his celebrity friends are linking together to spread the word to hundreds of millions of people quickly when their help is needed.

Read - Celebs join 'Smoke Alarm' Twitter plan

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Filed under: Food Politics • Hunger • Water

soundoff (One Response)
  1. Larry D. Mahomes

    Smokey, when u had Shop Around, I was there. When u had The love i saw in you was just a mirage, was there. When Tears of a Clown came about, i was there, and i been here every since. I love what u and president Clinton are trying to do. I've never seen u perform on stage but, I've seen u busy at work as a humanitarian. I was there when u received the award for being Black History Honoree. u are my idol and I am one of your biggest fans. Keep up the good work because God is using u
    Larry D. Mahomes

    September 29, 2012 at 10:45 pm | Reply

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