Mars (snack) attacks!
August 6th, 2012
05:15 PM ET
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Like your Oreos with a far-out twist? The hundred-year-old brand paid homage to today's Mars Curiosity rover landing with an installment of their Daily Twist campaign featuring a split-open cookie with red-dyed cream and tire tracks to mimic the impression left by the craft on the planet's surface.

The Curiosity Oreo is not available in stores, but follows in the footsteps of a previous space-themed, boot-printed cookie in honor of the July 20 anniversary of Neil Armstrong's inaugural walk on the surface of the moon. That's one small step for man, and one out-of-this-world treat for fans of the classic brand.

oreo footprint

This isn't the first time the Daily Twist campaign has taken a bite out of the headlines. A rainbow cream stacked Gay Pride-themed Oreo drew over 65,500 comments (both supportive and opposing) on the company's Facebook page and was shared nearly 300,000 times.

Previously - Building an out-of-this-world menu for Mars and 100 years of Oreo cookies

Read - What's our fascination with Mars?

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Filed under: Cookies • Outer Space

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soundoff (8 Responses)
  1. Oscar Pitchfork

    Do the Rainbow ones taste like Comet?

    August 7, 2012 at 2:37 pm |
    • Inky

      They use fudge packing equipment to make those special cookies.

      August 7, 2012 at 4:45 pm |
  2. Mark L

    I want some red oreos :(

    They should be selling these!

    August 7, 2012 at 2:25 pm |
  3. Jason


    August 7, 2012 at 12:10 pm |
  4. jerryab

    It is a good idea, but they missed one detail. The tire track pattern is wrong.

    August 7, 2012 at 10:32 am |
    • Oreo Patrol

      Silly, it's an Oreo track "mimicking" Curiosity's tread – not duplicating it.

      August 7, 2012 at 12:15 pm |
  5. peridot2

    Good for Oreo, the cookie with a sense of humour. Live long and prosper!

    August 7, 2012 at 10:17 am |
  6. Mucho Appreciado

    Cool. Oreos with a sense of humor. Make mine chocolate covered.

    August 7, 2012 at 6:58 am |
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