At first glance, Austrian artist Klaus Pichler's spell-binding photographs could be mistaken for a set of stylish advertisements. It takes a moment to digest - excuse the pun - that you're staring at pictures of rotting food.
Among them, a pineapple hangs suspended in negative space above an antique gold dish - its formerly yellow flesh having given way to luminous green mold; Deep purple beetroots sit snugly in an elegant porcelain vase with thin films of gray fur accumulating on their skin.
The idea is simple: "To expose the contradiction between the beauty of food products - particularly as presented in the media - and the ugly reality of overconsumption and waste," explained Pichler.
The title of his new series - "One Third" - derives from a 2011 U.N. Food and Agriculture Organization report. It revealed a chilling statistic: A third of all food products worldwide go uneaten.
Read - Moldy matters: How wasted food is destroying the environment
That breaks my heart. I always speak on wasting but we all have our moments, chilling statistic, indeed. They knew what the progressive era would bloom into like everything else, though. Just sucks that most humans arent that considerate of others. So many could be fed w| what we waste.
If you think about it, something IS eating those food products. It's just not humanity, or even our pets.
I do agree, though, it is a shame. I feel badly every time I find something unintentionally green and/or fuzzy at the far depths of my refrigerator. On a world scale, this is terrible.
What a complete and utter waste. I hate to see anything wasted, especially food.
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