Walt Disney Co. says it will set nutritional standards for the food advertisements on its networks aimed at children.
CEO Robert Iger announced the new policy at an appearance with First Lady Michelle Obama in Washington. The policy will apply to Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online sites oriented to families, effective by 2015.
"Parents tell us they need our support and we're listening," said Iger. "And as it turns out, doing the right thing for kids just happens to be a smart strategy for the Walt Disney Company and for its businesses - opening up new markets for us and building on our relationships with families."
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