Disney to nix junk food ads aimed at kids
June 5th, 2012
02:30 PM ET
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Walt Disney Co. says it will set nutritional standards for the food advertisements on its networks aimed at children.

CEO Robert Iger announced the new policy at an appearance with First Lady Michelle Obama in Washington. The policy will apply to Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online sites oriented to families, effective by 2015.

"Parents tell us they need our support and we're listening," said Iger. "And as it turns out, doing the right thing for kids just happens to be a smart strategy for the Walt Disney Company and for its businesses - opening up new markets for us and building on our relationships with families."

Read - Disney to ban ads for junk food aimed at kids

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Filed under: Childhood Obesity • Health News • Junk • Michelle Obama

soundoff (10 Responses)
  1. Vincent

    People are bashing Walt Disney Co. for making a decision to set nutritional standards for the food advertisements on its networks aimed at children?
    Usually you have some folks claiming the need for more legislation, and others claiming that a company should make its decision based on market forces. Well, Disney is making a move based on market forces, and it happens to be one which leans towards better standards for food advertisements that would otherwise require legislation.
    How about applauding the effort and encouraging others to follow the example, or even to improve upon it?

    June 6, 2012 at 9:28 pm |
  2. MarkGlicker

    Better to have it done on a corporate level than via legislation as in New Yorks soda restriction.

    June 6, 2012 at 7:43 pm |
  3. 2Fat2Care

    Disneyland and Disneyworld, will of course continue to offer cheeseburgers, hotdogs, coca-cola and churros ....

    June 6, 2012 at 5:34 pm |
    • Nick

      So you can't eat hamburgers with lettuce and tomato without the bun and a water? Just stay away from churros and fries and stuff.

      June 8, 2012 at 3:19 am |
  4. Solo

    Disney hasn't made any sacrifice here – it's pure spin brought to you courtesy of Obama-care.

    June 6, 2012 at 2:52 pm |
    • j

      You're one of those types that can turn *any* discussion into an anti-Obama rant, aren't you?

      June 6, 2012 at 9:25 pm |
  5. A.Rae

    Disney Channel and Disney Junior don't even show mass-market commercials, only Disney XD does... This can't be that big a sacrifice fo Disney!

    June 6, 2012 at 10:15 am |
  6. VladT

    And now magically, obesity will be gone. Oh wait....you mean, its the parents who actually buy this stuff for the kids, and the 5 year olds don't have a credit card to purchase junk food. Well, at least we Disney is doing this meaningless gesture by making parents feel better. You know, the parents who blame everyone else for their kids problems but themselves.
    Besides, I have seen what happens when someone from Disney gives a girl an apple to eat. Food coma

    June 6, 2012 at 7:03 am |

    Back in the 70's I had my mom only buy Kellogg's cereals :-9

    June 5, 2012 at 8:54 pm |
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