Candy, flowers and bling may dominate Valentine's Day gifts, but this year, one more item is likely to be among the love offerings: heart-shaped pizzas.

Searches on Google for "heart-shaped pizzas" have soared 230% since January, according to Google's research tool Insights for Search.

And the highest number of searches for heart-shaped pizzas over the past few weeks is coming from Illinois, Texas and California, according to Google.

The novelty pizza has easily been around for decades but lately, pizza sellers - large and small - have been rushing to capitalize on this quirky trend, especially around Valentine's Day.

Read - Heart-shaped pizzas hot for Valentine's Day