Hanson's 'MMMHop' beer taps new market for hop stars
December 1st, 2011
04:00 PM ET
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Ah, the 90s. It was the age of innocence – and Fruit Gushers.

It was the decade that brought us "Happy Happy Joy Joy," a painstaking interest in Cory and Topanga's relationship, Shaq's impeccable acting skills in "Kazaam!" and Tamagotchis.

It also brought us Hanson: the then long-haired trio of brothers who belted out their sweet, sweet harmonies to teens and tweens around the nation.

And now it seems they’re taking one such harmony, 1997's infectious "MMMBop," to the beer aisle – with the launch of “MMMHop.”

After all, what better way to relive the decade that was “all that and a bag of chips” than at a bar - especially since Hanson’s original fan base is of legal drinking age now.

Our pals over at the Marquee Blog have the inside scoop:

The '90s pop trio, famous for their long locks and the hit tune MMMBop, is in the process of expanding their brand (yes, they have a brand) with their own beer: MMMHop.

The India Pale Ale – to be made available in 2012 – will join Zac, Taylor and Isaac's other merchandise, which includes a board game and a record player.

“We of course make records, they are fundamental to what we do,” Zac Hanson recently told reporters in Oxford, England, via Rolling Stone. “But we wanted to create a brand so that our fans have a greater experience.”

Turns out, there's a whole sector of the beer-brewing industry that has yet to be tapped. Nineties pop song inspired beers? Right this way:

"Lager than Life" by the Backstreet Boys

"No Suds" by TLC

"(Dirty) Hop" by *NSYNC (stylized correctly)

"4 Saisons of Loneliness" by Boyz II Men

"Ale Be Missing You" by Puff Daddy

"Baby Got Bock" by Sir Mix-A-Lot

"This is How We Brew It" by Montell Jordan

"Weiss Weiss Baby" by Vanilla Ice

"Kreik" by Radiohead

"Bitte Sweet Symphony" by The Verve

Did we miss your favorite 90s jam with brewski potential? Ain't nothin' but a G thang; share it in the comments.

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Filed under: Beer • Celebrities • News • Sip

soundoff (41 Responses)
  1. jet

    I love Hanson's song "Been There Before" from 2007. It's a masterpiece!

    December 9, 2011 at 11:19 am |
  2. cute

    This is funny news. Hanson are great live! Awesome band–check their newer stuff, it will amaze you. especially the UNDERNEATH album, check it out! Nice songs: Underneath, Strong Enough to Break, Penny and Me, Dancin in the Wind, Lost without Each Other, etc!

    December 9, 2011 at 11:15 am |
  3. Anna

    Wrong. Simply wrong.

    December 5, 2011 at 7:52 pm |
  4. CN Red

    ...wish the dude in the middle would dump the BGs do...

    December 2, 2011 at 7:44 am |
  5. Shap digs

    "Hey man nice Hop" Filter.
    "It was a good IPA" Ice Cube
    "Unbelievab-Ale" EMF
    "Porter was the case" Snoop Dogg
    "Pilsner me softly" and "Brew gee La" by Fugees
    "Good Libations" Marky Mark
    "Barley Breathing" Duncan Sheik.


    December 1, 2011 at 11:19 pm |
  6. j0nx

    I used to think the same way until I saw their unplugged DVD and then I changed my mind immediately. These guys are amazing musicians, particularly Issac. He is a very talented man. They are much better than you think.

    December 1, 2011 at 11:17 pm |
  7. Just when you thought IPA's were cool again...

    god damn.

    December 1, 2011 at 10:34 pm |
    • Frank!

      I know that you will be trying it too! Admit it!!!

      December 1, 2011 at 10:37 pm |
  8. Sad Panda

    *sob* I may never drink a beer again *sob* :(

    December 1, 2011 at 10:33 pm |
    • Frank!

      Yes, you will, and THIS will be the beer you drink!

      December 1, 2011 at 10:38 pm |
      • Kiltlifter gal

        Haha, you are funny....I totally agree :)

        December 2, 2011 at 12:40 am |

      please, yes you will!!

      December 2, 2011 at 1:12 am |
  9. Frank!

    I saw them playing once at Universal Studios, but I had no idea who they were. A security guard filled me in and told me he thought they were kinda famous. I guess I was a little too old at the time for their music.

    BUT! I will try this beer!

    December 1, 2011 at 10:04 pm |
    • Kiltlifter gal

      I'm going to try it as well :)

      December 2, 2011 at 12:41 am |
  10. CaptainPud

    20 years...millions of dollars...and they can't buy a decent haircut between the three of them...sad really...

    December 1, 2011 at 10:01 pm |
  11. Reality Check

    Wow! Can't wait for the New Kids on the Block Single Malt Whiskey.

    December 1, 2011 at 9:25 pm |
  12. jdizzle1337

    No.....NO....it cant be. After all these years i thought i was safe....but THEY live.... make the ghey go away.... make it stop PLEASE.

    December 1, 2011 at 9:15 pm |
  13. hamsta

    gotta give hanson their credit they can actually sing unlike britney spears.im somewhat an expert on this ive spent years in the studios.i was a sound man for reality.thats his stage name but it doesnt matter anyway hes in prison.his real name is kelvin kaigler google his name and u will see mainstream media doesnt tell the truth including cnn.

    December 1, 2011 at 9:00 pm |
  14. Susie

    "Groove is in the Malt" – Deee-Lite

    December 1, 2011 at 8:55 pm |
  15. Matt

    Congrats on the Vanilla Ice joke.

    December 1, 2011 at 8:19 pm |
  16. james

    They now look like every IT department at every office in America.

    December 1, 2011 at 8:16 pm |
  17. brandonj

    Who are these guys? Have they done a song since the 1990s? Have they done a song whose lyrics were not silly nonsense for the mindless? Why do I care if they're making a beer and why should I buy it? Because they're a bunch of white kid has-beens? I wasn't aware that this was such a slow news day...

    December 1, 2011 at 7:36 pm |
    • preston

      Then don't read the article. It's just a nice, light piece about a memory from the 90s.

      December 1, 2011 at 7:56 pm |
      • No


        @brandonj: They've made several albums since the 90s.

        December 1, 2011 at 8:18 pm |
    • Rose

      Obviously, you care enough to post a comment, so if you're really curious to know what Hanson's done lately, Google it. They are not has-beens. They've been making music steadily for the last 15 years. And clearly, they've found an offbeat way to expand their brand. So while they're raking in dough for this newest venture, you'll still be making anonymous comments on news stories.

      P.S. The level of fame they had in the 90s, and the continued (if quiet) success of their music, makes this newsworthy. Take a basic journalism course before you question the news judgement of CNN.

      December 1, 2011 at 8:35 pm |
    • visitr

      "Mmmbop" was not silly non-sense..."You have so many relationships in this life, only one or two will last. You're going through all the pain and strife then you turn your back and they're gone so fast." Those are the first verses of the song...And they made it when they were around 8...'Coz they made Mmmbop before they got discovered and recorded it under a major record label. "Mmmbop" means a short period of time or an instant..."In an mmmbop they are gone, in an mmmbop they're not there, can you tell me who will still care."

      December 3, 2011 at 4:20 pm |
      • John

        I'm a long time Hanson fan, but are we really debating the merits of MMMBop? LOL We just need to admit that is what the majority of people will always remember them for regardless of what they do as adults.

        And all of you coming up with these beer names for rappers, you know you will have to make sure it is available in a 40 ounce bottle, right?

        December 8, 2011 at 1:16 pm |
  18. plaztikjezuz

    Kid Rock has his own beer, American Bad Ass Lager, and its made in Michigan.

    December 1, 2011 at 7:24 pm |
  19. Nika

    Aren't they LDS? As in, isn't drinking alcohol against their religion?

    They were a lot cuter when I was 12.

    December 1, 2011 at 7:18 pm |
    • No

      No, they aren't LDS.

      December 1, 2011 at 8:16 pm |
    • Maura

      they're Greek Orthodox. why does everybody always think they're LDS?

      December 2, 2011 at 12:23 am |
      • Papadopoulos

        Greek? Now it makes sense.

        December 2, 2011 at 7:13 am |
  20. Chris

    As a Brewer I must say, puke. Bla. Yuk.This truly is the bastardization of beer.

    December 1, 2011 at 6:40 pm |
  21. JLC

    Hop Heads in the Minneapolis area should check out Fulton Brewery's IPA: Sweet Child of Vine.

    December 1, 2011 at 6:37 pm |
  22. Eric

    I Only Wanna be with Brew – Hootie and the Blowfish
    My Own Wort Enemy – Lit
    Flagpole Witte – Harvey Danger
    Bullet with Barley Wings – Smashing Pumkpins
    Pils, Pils, Pils – Destiny's Child
    Mama Said Knock You Stout – LL Cool J
    Impression that I Brett (brettanomyces yeast) – Mighty Might Boss Tones
    O.P.P. (Other People's Porter) – Naughty By Nature

    December 1, 2011 at 6:33 pm |
  23. CG

    Judging from the picture it seems their specialty these days is actually asymmetrical hairstyles.

    December 1, 2011 at 6:09 pm |
    • steveo


      December 1, 2011 at 6:33 pm |
    • steveo

      This reminds me of an old joke from about 15 years ago or so.
      Q: What has blonde hair, six legs & dominates Michael Jackson's wet dreams?
      A: Hanson

      December 1, 2011 at 6:35 pm |
  24. Chantrelle

    My husband is a homebrewer and we have done many a parody-label for his beer....not 90s, but farther back usually:
    Beer of a Black Planet (Public Enemy)
    Mac Daddy/Sir Mash A Lot (contains MacCallan whiskey) – Sir Mix a lot

    December 1, 2011 at 5:17 pm |
  25. Truth™

    You forgot:
    "I will always suds you" by Whitney Houston
    "Sing Me Foam" by Tim McGraw
    "Ale I ever do (I do it for you)" by Brian Adams
    "Dream Lager" by Mariah Carey
    and a classic:
    "John Barley-corn must die" by Traffic

    December 1, 2011 at 4:52 pm |
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