Coke cans are getting a whitewash.
From November 1st through the end of February, Coca-Cola (KO, Fortune 500) will release 1.4 billion white Coke cans in the U.S. and Canada, each showing polar bears against a field of white. The temporary redesign is part of a joint campaign the company is undertaking with the World Wildlife Fund to protect the Arctic habitat of its wintertime mascot, the polar bear.
"We're using one of our greatest assets - our flagship brand, Coca-Cola - to raise awareness for this important cause," Muhtar Kent, Chairman and CEO of the Coca-Cola Company, said.
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