Arch West, the Frito-Lay marketing executive credited with inventing Doritos, passed away of natural causes last week at the age of 97, and his family plans to honor his legacy in a lovingly cheesy way. The Dallas Morning News reports that at his graveside, service in Dallas, Texas on October 1, the family will be "tossing Doritos chips in before they put the dirt over the urn," according to his daughter Jane Hacker. "He'll love it," she continued.
The iconic triangular snack hit the marketplace in 1964, three years after West happened upon a similar fried tortilla chip being sold at a snack shack while he was on vacation in San Diego. Although he was a vice president at what was then called Frito Co., he still had a rough time selling the concept to the management team back in Dallas. His idea eventually won out, and Doritos - similar in sound to the term "doradito," or "little golden" in Spanish - became the first nationally marketed tortilla chip in the United States.
In 2003, the Frito Lay Company (as it was called after Frito Co. merged with H.W. Lay & Company in 1961) was unsuccessfully sued by a man named Charles Grady, who claimed that the shape and crispness of the chip caused cuts in his throat. The claims did little to sully America's love affair with the brightly-dusted snack food, which now comes in such flavors as Fiery Fusion Sizzlin' Cayenne & Cheese and 3rd Degree Burn Scorchin' Habanero as well as the original Taco and popular Cool Ranch.
West is survived by a daughter, three sons, 12 grandchildren, six great-grandchildren and a nation of orange-fingered admirers.
I don't eat chips very often, but when I do...I make sure it's Doritos.
I miss Doritos 3D, those were the best IMHO.
Fritos for lunch got me through College, and then Doritos came along...........Thank you, Sir, for inventing them. They are great. My sympathy to the West family..
I know how we can make a pile of gold. Let's take a quarter package of corn tortillas, cut them in to fifths, fry them, and sprinkle lots of salt, preservatives and a little spice on them, we can then bag and store them in a hot warehouse for a couple of months before we sell them. We can call them little bags of gold. Oh oh, lets us a Spanish name for little bits of gold and call them doritos.
Too many Americans are dying from eating garbage like this, because they're not dipping it in Queso first. Come on America – dip that chip! Now if you'll excuse me, I'm off to get the little ones more beer and cigarettes.
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Cool Ranch and the Taco-flavoured doritos are gifts from the Gods. I never knew your name, but RIP, dude. You were a genius.
They should cremate him and mix him up into some Frito Lay salsa and serve him up at the service. i'd have seconds!
The only way I can eat a balogna (boloney) sandwich is with a layer of Fritos (for the salt) and a layer of Doritos (spice). Doritos even taste good on a peanut butter sammaich when you don't want the nuts in the jar. Besides, my girlfriend's name is Dory and I call her Dory the Dorito. MMMMMMM....tasty good treat.
My sisters name is Dora & we called them Dorrie Toes ;-D
Has anyone ever told you that you need professional help?
Uh, why do you ask?
Uh, why do you ask?"
hahahaha. You are awesome!
Won't a grave filled with Doritos attract rats?? So much for staying handsome..........
All goes well for 'bout a week,
And then your coffin begins to leak.
the worms crawl in, the worms crawl out,
The worms play pinochle on your snout.
I know this is going to cause a stir, but I've had all kind of doritos, all flavors, in diferent parts of the planet, and I have to say the nacho flavor made in Mexico is by far the best one I've ever had. For those of you who dare cross the border... or go on a typical spring break trip to Mexico, give them a try...
The Obama flavor is dry and tasteless.
Obama....Obama..get off your racist horse and stop blaming Obama for everything...., hes only cleaning up the mess bush made.....stick that dorito up your nose you c u next tuesday.
You know what goes great with Doritos? Pizza.
Doritos suck. but RIP mr Dorito Maker. Im sure you were a mega rich dude.
Not the way it works but the company is doing great..
Bless you sir. Probably one of the unsung heros that makes America great .
1964. That year is special. So many important things happened that year including apparently the creation of the best snack in the world, Doritos. Often imitated, but never duplicated.
Doritos: Noble chieftan o' the chips race.
"passed away of natural causes last week at the age of 97,"
Apparently, "junk food" isn't do bad for you.
Especially the recently ressurrected TACO flavored ones! Cool.
In the sweat of thy face shalt thou eat chips, till thou return unto the ground; for out of it wast thou taken: for chips thou art, and unto chips shalt thou return.
LOL! That kind of sermon would make it a joy to go to church. Thanks for the morning chuckle.
When I first read this, I thought it said he died of "natural cheeses".
He did. The processed stuff isn't as bad as people think.
Burying him with Doritos is especially appropriate because they're completely nonbiodegradable.
The bag I'm eating has an expiration date of Feb., 2038.
You're not supposed to eat the bag.
Boo hoo hoo hoo hah huh huh hoo hoo hah meth mouth
Anyone remember when Jay Leno was the spokesman for Doritos?
You betcha. Never did understand why or how he went from Doritos to the tonight show. Bet they work this into monologue. . .
"...who claimed that the shape and crispness of the chip caused cuts in his throat."
"...caused him to cut his throat."
Hey, thanks for clearing that up!
This is a fun topic, and no one yet has blamed it on Obama or Jesus.
True Thank God....... !!
aren't they the same person?
Obama drinks Sam Adams Boulevard Wheat.
Jesus; John the Baptist Stout.
...a bag of weed, and thou!
Thanks for inventing Doritos, I love them.
Hate those nasty things! I have cut my throat on them too. Won't eat them unless it's a party situation where I'm extra hungry and it 's the only choice available for starch to slow down the alchohol absorbion rate in my stomach so I don't get drunk.
I have nothing against Mr. West, may he rest in peace, just don't get it as to why they are so popular. I would much rather have plain chips.
then you are not chewing...i mean really...
Maybe you are just too stupid to chew...I've seen this in Republicans
LMAO! BTW, I loved you in Man in Black.
Chew don't woof....
... cut your own throat simply because something is triangular and crisp? I just don't get this.
A premptive thank you to the dour literalists who believe I don't really understand the syntax of the comment.
I think he meant that the sharp chip cut the INSIDE of his throat when he swallowed it. Just another moron like the one who sued McDonald's because she spilled coffee in her lap and (surprise, surprise) it was hot.
Goddam, it never fails!
I have cut my throat on them too, but it's nothing to sue over unless you spent several days in the hospital because of it which is not likely. The sharp edges can cut if they don't go down quite right.
I think the chips should be made sharper and sturdier. That way, animals who try to swallow them whole without chewing would simply die rather than waste our time by posting here and explaining to us that they're too stupid to chew their food.
LOL!!! Thank you for that laugh!! Just when I had enough of the "I cut my throat" comments, your comment came up. Great timing!!
What do you call cheese that is not yours?
Thanks folks, I'll be here all week. Try the veal!
ROFL @ try the veal. I will!
I used to love Doritos until I realized the secret ingredient is MSG, a white crystalline substance that looks like salt or sugar but really just triggers a strong urge to keep eating. That's why these are so addictive. Look for monosodium glutamate on ingredient lists and you will find it in tons of popular food and snack products, from hot dogs to beef jerky, to Cheetos and Planters Roasted Salted Peanuts.
Once you realize what it is you will recognize it in food, and realize it's a cheap substitution for real flavor. I swear, if something has MSG in it, I have a very hard time not eating way too much. A lot of Chinese restaurants put it in everything. It's lame. I've heard chefs say, at best it's totally unneccessary, at worst it's a disguise for cheap and low-quality food.
Maybe they should just make a paste out of pure MSG and compress it into chips with a little coloring.
I'd at least extend the courtesy to try a bag!
The forgot the best flavor of all time–Nacho Cheese. I've eaten more of those than any other chip over the past 40 years. I noticed a couple of years ago that the plain ones disappeared.
Here in AZ they have a Doritos like chip that is plain. They're called Santitas. $2 a bag.
Made by.................Frito Lay
Thank you sir for a chip that I love to eat.
So some fool forgets to chew his food and sues the chip maker. Ain't that America?! Glad he lost. Too bad he didn't have to pay the defendant's legal fees too. That would fix our broken tort system really fast.
Instead we could go to a tort-illa system! OK, bad joke.
I love Doritos, so thanks, Mr. West.
lol!! love it!
RIP Oh Great One.
"He'll love it!" ... No, he won't. He's dead. Idiot.
...spoilin' all our fun!
I want the chips, he won't need them
I love Doritos
when the the chips are down...
They mean original NACHO, not taco flavor.
Nope! Taco was indeed the first Doritos flavor.
I loved the original taco doritos, and missed them while they were gone! The black pepper ones that came out for limited time were awesome as well!
IMHO, the first was best by far.
...get it? Because, I said, "...not your cheese."
I hope I can someday be this lucky, to be literally buried in delicious snacks.
Throw in a pound bag of weed and the tribute will be complete!
#1 stoner munchie food in history, nacho cheese doritos, mmmmmm, nothing else like them.
This is how the zombie apocalypse starts!
Do you think the cheese will attract live worms?
Are worms dumb enough to eat Doritos?
Typed while I finish off a bag of Doritos. I really need to mix in some fruit.
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