Arch West, the Frito-Lay marketing executive credited with inventing Doritos, passed away of natural causes last week at the age of 97, and his family plans to honor his legacy in a lovingly cheesy way. The Dallas Morning News reports that at his graveside, service in Dallas, Texas on October 1, the family will be "tossing Doritos chips in before they put the dirt over the urn," according to his daughter Jane Hacker. "He'll love it," she continued.
In 2003, the Frito Lay Company (as it was called after Frito Co. merged with H.W. Lay & Company in 1961) was unsuccessfully sued by a man named Charles Grady, who claimed that the shape and crispness of the chip caused cuts in his throat. The claims did little to sully America's love affair with the brightly-dusted snack food, which now comes in such flavors as Fiery Fusion Sizzlin' Cayenne & Cheese and 3rd Degree Burn Scorchin' Habanero as well as the original Taco and popular Cool Ranch.
West is survived by a daughter, three sons, 12 grandchildren, six great-grandchildren and a nation of orange-fingered admirers.
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