Google acquires Zagat in delicious deal
September 9th, 2011
02:00 PM ET
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Google is throwing significant muscle into its new focus on local businesses: It has acquired reviews behemoth Zagat for an undisclosed sum, the company said Thursday.

"[Zagat's] iconic pocket-sized guides ... were 'mobile' before 'mobile' involved electronics," Marissa Mayer, Google's head of local and location services, wrote in a blog post announcing the deal.

Zagat, founded in 1979, rates restaurants on a 30-point scale based on consumer surveys and reviews. Its guides include short paragraphs culled from those reviews, and it operates in 13 categories and more than 100 cities.

Read the full story: "Google buys Zagat in push for local market"



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