 Ding dong! The King is dead. Burger King plans to roll out a new “food-centric” marketing campaign this weekend with one less royal pain. The latest spots, created by Burger King's new advertising agency mcgarrybowen, will not include the iconic (and debatably creepy) monarchal mascot waking up unsuspecting dreamers in the middle of the night with air horns and cymbals, or casually working out in the local mall. Instead, the fast food giant is taking its bizarre quotient down a few notches, sticking to the plebeian stuff like close-ups of lettuce, Swiss cheese and burger patties, in order to beef up its "appeal to a broader audience." Food?! In commercials for a place that sells food?! By Jove, they're onto something! The King's loyal subjects, on the other hand, could not be reached for a statement - so we want to know what you think of Burger King's decision to nix His Majesty in the comments below.
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Yes there should realize the opportunity to RSS commentary, quite simply, CMS is another on the blog.
The Burger King has joined The Burger Chef and Jeff, Shoney's Big Boy and with the pressure on Ronald McDonald there wont be a caracter or a decent burger joint left. Get used to oatmeal, salads and non sweetened ice tea.
HAIL TO THE KING!!!!!
Such a shame. They had a good long run with Crispin Porter + Bogusky. I actually think they did a good job. Very innovative, and they got results.
I will not miss those creepy commercials – even I do buy the burger sometimes, I still have to scoot through McD's for the fries!
LOL – I do the same thing. I don't go often but if I do I try to choose one close to McD's so I can get the fries after the burger (so there still hot).
oh no! who in the world will they now have as a random character in fight night!
Who really cares!! If you are going to eat BK then you will. If you eat McD, then you will. Personally I have better things to do with my $$ than sink it into worthless ad campaigns!!
How can you have a "burger king" and not have a 'king'? I mean, you might as well stop selling burgers and keep the name 'burger king' for all the sense that makes.
Kind of like McDonald's without the arches. I don't see what's so scary about the King. And the name IS Burger King. Makes no sense to me..
It's not about not having "a king" – it's about not having THAT king. Face too big, like an over-sized Halloween mask. Creepy. An king that doesn't look like an alley stalking ped0phile would be fine.
There was nothing creepy about this versionr:
http://en.wikipedia.org/wiki/File:Theoldking.jpg
Of course it all depends on what demographic the ad agency is targeting. "Creepy King" was targeting 20-35 y.o. males.
The king was amazing. far less creepy than a clown with an unidentifiable purple thing and burgerthief for friends.
Burger King is not the king of fast food. The hamburgers are just like McDonalds, very messy with gobs of mayo, ketchup and mustard, so much when you pick there burgers up everything just slides out of the buns. I can get a much better hamburger for the same price at Burger Tex or Fuddruckers. Places where they don't believe in gobs of condiments or special sauces!!
...Thats stupid, and for a kids meal? its highly sensual and hinting, they shouldnt even be allowed to make such things, it gives kids ideas, and ruining a childhood icon like that (sponge bob) you people sicken me.
"Burget King"...You Americans are so cute with your undeveloped tastes...
Jeann you are so cute typing from your underdeveloped country ;)
snookii!!! haha so funny! so true.
You're just mad cause your burgers suck!!!!!!!!!!! Long live the King!!!!!!! If they sucked then why would we have Burger King's and Mcd's all over the world?????????? You know why cause the foods amazing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Burger King has made me sick on a couple of occasions. I prefer McDonalds if I'm going to go eat out.
McD or BK is your idea of eating out??!!
whisky tango, baby!
too bad, I like the creepy 'burger king'.
i agree. actually found the creep comercials to be very funny.
Doesn't matter what happens to the King, Ronald, or Wendy. Yes the King will always be an icon no matter what. But in all reality all fast food is low quality! Did you know that you only need a small percentage of meat to call it All Natural Beef? Just ask Wal-Mart and Winn Dixie grocery stores!! You almost have to raise and process your own cow for REAL beef these days! Just Food For Thought!!
burger king and mcdonald are butt buddys! lol!
@Timmy– Get back in class, kid. Recess is almost over, and you'll be late for story time.
Timmy, back down the old abandoned mineshaft, c'mon Lassie the kids a jerk.
Burger King should face the fact that they will NEVER, EVER, have any ad campaign as good as their old lady saying "Where's the beef?" campaign.
Wasn't that Wendys?
Ya, that was Wendy's.
Wendy's had the where's the beef campaign. with the little old lady. did you know there was a board game for it? i still have it...my parents got it for me for my birthday. tis a collector's item for sure.
Sorry, but I don't think their food qualifies as "great-tasting, high-quality food" or that they have a particularly good mascot.... then again, I think that applies to all fast food too. Nothing like mystery cuts of "beef" jammed together and grilled. I'd like to note as well that after Tacobell was called out on their "beef" that they visibly changed that portion of the product and then issued a statement of indignation ect.
Have you seen Roland McD or the Hamburglar in a commercial lately?
Roland McD?
Is he, like, a retarded cousin of Ronald?
Roland is what he's called in England.
I think it's about time the king was given the boot. The commercials were not only creepy but they were stupid also. I've been avoiding Burger King due to the commercials and the annoying ads in the mail.
I highly doubt you were avoiding BK becuase of the ads. People go to BK BECAUSE of the ads, not avoid it because of the ads. You probably never went there anyway. Nice try though.
Those were the creepiest commercials I ever saw in my life, and they never increased my desire to eat at a Burger King. My dislike of Burger King goes back to the 70's when they played games with their take-out salad bar (it would take too long to explain), and continued in later years when they refused to serve water to patrons, though the law required it.
I remember the salad bar at Wendy's, but not at Burger King.
And nasty.
I would say that 80 to 90% of the customers who ask for a cup for water, immediately go and fill it up with soda. I fully and completely support Burger King (and the other fast food places) in putting their foot down on such abuse.
know what you mean – as one of the 10% that is honest – it still freaks me out that the staff doesn't come over the counter and confront the offenders.
This is where we got the idea for water boarding....Have it your way!!
Burger king is great way way better then mcdonalds. mcdonalds burgers are small and look like they come out of a box burger kings are big and sloppy and oh so gooood mmmmmmmmmmm
I never really liked Burger King's flame BURNT burgers, and their characteristic charcoal taste. When I go to any Burger King, I stick with chicken.
You have no idea what a good burger is. I bet you're fat, too.
Enjoy that family sized bag of chips you are shoving in your pie hole.
I SOOOOO agree...
to quote ice cube... "you want lobster....HUH...I'm thking burger king.....
Advertising genius thrown to the curb.Like him or hate him, everyone had an opinion on the king. They stopped to watch those commercials. They heard and knew the brand he was affiliated with. That is the purpose of advertising, and The King was great for that. The new commercials will blend with all the other fast-food junk brands. They will talk about the food. People KNOW the food. They have the menu memorized. The need to be reminded to stop by and buy the food. The King did that. Pics of food will just ensure they go buy food...not Burger King. epic fail.
Eat more chicken...
I think that's the first post I've seen that took less time to type than the commentator's screen-name.
Burger King Is A Privately Held Company Whom Send Me Junk Mail Coupons Via The Mail Every Month
(They Are Thinking Of Going Public).
My Burger King Local Franchise In My Region does Not Honor The Coupons.
Cooked Beef Is Woefully Devoid Of Soluble Fiber.
If You Have The Time Then Do Yourself A Favor.
Purchase Some Of The New Multigrain Thin Buns (High Fiber) At Your Grocery Store
Make Your Own.
Same here.
While Burger King freely distributes its coupons locally, the local restaurants don't accept them.
Plus, any "specials" advertised on TV commercials are immediately and permanently denoted as "sold out" by the local restaurants.
Burger King really needs to get into sync with its local franchises and local restaurants, making sure they "buy into" any promotions or not offer/advertise them at all.
Ever since the King picked the Bills for an easy touch down I hated that dude...
He high stepped it all the way to the end zone as well.
I love the King. This makes me very sad, indeed.
This has something to do w/ a Brazilian company acquirement of Burger King... Tchau American marketing strategies!
GREAT CAT! KICKING THE KING TO THE CURB? IS NO ONE'S JOB SAFE?
The new commercials sound boring and unconvincing. Entertain me, don't try to convince me my cheap fast food is of quality warranting beautiful close up shots.
Exactly! We all know its not "quality" at BK. It's the "cost" and "speed" that draws us to them. Might as well make us laugh, you're not fooling anyone.
Thank goodness! That king was just too weird and he creeped me out every time he came on tv. I could never figure out the relevance, either.
How can anyone possibly eat that crap – oh exuse me it must be something to do with non-stop advertising. BK food is nasty.
exactly! It is completely nasty and dangerous to your health. We need to put these places out of business for good..
Ummmm...Yeah...he was a king.....the restaurant was burger king.....i think it was pretty relevant
"Our consumers tell us they love our great-tasting, high-quality food..."
I call bullshit!! No one has ever said that. Ever.
Exactly. Can you even imagine a person making the effort to talk to the manager, or better yet, call up HQ and say, "I just wanted to tell you that I love your high-quality, great-tasting food."????? Even the person at BK would think they're insane!
I was thinking the same thing. BK is my favorite fast food but no way is it high-quality. Although I loved it. I try to only eat fast food a few times a year now.
The "Where's the Beef" commercials need to be redone. This time have the old ladies at a Wendy's. Are any of those old ladies still alive?
They've been giving Gum Jobs at your local Sonic and Dairy Queen.
LOL! I'm next in line!
The "King" looks like a pedophile, Ronald McDonald looked like a serial killer and "Wendy" looks like she's on meth. All appropriate choices for this inbred shitstain of a nation.
U B funny until second sentence.
Try, try again!
The country which you live and accept all the benefits from but sit on your lazy complaining butt and bash all day because some other people sacrificed all they had so you could even have that right? Huh. Looks to me like you should focus on changing yourself before you change our nation.
Then why don't you get the Hell out of it, or just shoot yourself then ass bag.
Now you've done it Choad. You've angered the inbred shitstains. And as soon as I get off my mom, I'm coming after you, boy.
Someone tell choad that leaving this country is always an option, heck the rest of us encourage you to leave, sissy.
I really hope this guy's name is Choad. That is ridiculous.
I would vote George Takei for their next spooky advertising campaign but social security has him!
Oh myyyyyy!
I guess he could do a Sharp Aquos commercial, and remark on how yellow the cheese is, in his Whooper.
I think he was forced to abdicate after this came to light...
lols
Good riddance. That character was just unbelievable creepy. While BK was surely trying to enhance brand recognition with "him", I think this exemplifies how good ideas can unfortunately transform into bad execution. I would love to see some real, objective statistics on people's opinion of the King.
First it was the King of Rock And Roll
Then it was the King of Soul
Then the King of R& B
Now it's the King of Diarea
What's the world cominmg to...
LONG LIVE THE KING !!!!!!!!
Long as they don't change the Whooper they can do anything they want with their image. The Whopper is the best burger out there!
I LOVE THE KING!.. he's so bizarre and awkward. it was a great ad campaign. Get some intelligent humor y'all!!!
He was as queer as a 3 dollar bill and passed around just as much.
SOMEONE REALLY GOOFED UP WHEN THEY CAME UP WITH THIS FREAKY KING CHARACTER.
IT'S A BAD HALLOWEEN COSTUME !!!
NOT LIKE THE "JACK – IN – THE- BOX" CONCEPT. HE IS REAL, ISN'T HE???
BUT BY FAR, THE BEST FOOD IS SUBWAY!!!! SUBWAY ROCKS!!!
YOU KNOW IT !!!
I did kinda like the football one with the King... He had some pretty sick moves.
Crappy, unhealthy fast food is still crappy unhealthy fastfood no matter how well you market it. Some of the food these places sell should be prohibited by law.
Some of it is so bad, it shouldn't even be called food !!!
The ILLUMINATION OF
CONSCIENCE predicted by O u r L a d y in Garabandal in 1961 will take place soon to
save the world.
The Warning is taking place to:
1. Prove to all that God exists.
2 Bring everyone to J e s u s and the Way of Truth.
3. To help save us before the final day of judgement by giving us a chance to ask for
forgiveness for the sins we have committed.
What will Happen?
TWO COMETS WILL
COLLIDE IN THE SKY.
The sky will turn red, it will look like fire & then you will see a large cross in the sky to
prepare you.
Everyone over the age of 7 will experience a mystical encounter with J e s u s C h r i s t which will last
anything up to 15 minutes.
Pray this prayer to be prepared: Oh my precious J e s u s,embrace me in your arms and allow my head to rest upon your shoulders so that you can raise me up to your glorious kingdom when the time is right. Allow your precious blood to flow over my heart that we can be united as one
what scares me most is that nutjobs like you are given as much political power, if not more, than people who's brains serve a function beyond keeping their eyeballs from falling backwards into their skulls. Please stop trying to force your willfull ignorance upon others.
lol well you dont have to go outside your house to find proof that idiots exist.
Gov. Perry ...is that you?
Wow, if you get this upset when the Burger King is dethroned, you must go into seizures and comas when anything of REAL signifigance happens. It must suck to be you.
Thanks for sharing, Voltaire.
No one's making anybody eat it, son. Don't go all nanny state on us. Next thing you'll be wanting to outlaw pate de fois gras and champagne.
Gee, I bet nobody here ever thought of that.
Now gimme some burgers and fries. I'm hungry.
There are some restaurants that you shouldn't go into if you're worried about calories and fat grams. You already know better. So if you want a good fatty cheeseburger, go in, enjoy it and don't ask questions. There are just some things that you just enjoy regardless of their health benefits.
Now, excuse me while I go get another Krispy Kreme chocolate vanilla filled donut before I go ride a bull at the local rodeo.
Thank God! I couldn't stand BK commercials and boycotted BK for a long time over it...thankfully the nightmare is over.
You're an idiot.
Actually it's you who are the moron. Freely choosing where you [legally] spend your money and for your own reasons is the essence of freedom and also one of the basic tenets of capitalism. It's the sheep who continue to spend their money at places that give poor customer service or make inferior products that keep perpetuating the poor quality of a lot of things. Price shouldn't be the determining factor, it should be value.
lol
I can't believe someone got paid to come up with that mascot. What were they thinking? And "Wake up with the King"? What a creepy concept. Good riddance to the creepy, icky, night-marish thing.
Okay, I'll put in my 3 cents.
Yes, the plastic Burger King was a bit creepy. But after a while it was like "Ooookay, what are they going to have him do this time that's close to getting arrested if this really happened?" It was silly, chaoitic randomness. I go that. It was trying to drumb up awareness of the brand of BK as being alternative and not the same old same old. They also claimed to have imporved their food and selections. So, yes, the commercials made sense after the first few. And sometimes being creeped out is the only way to get your attention.
But did it make me want to go out and even try thier stuff?
No.
Not really.
I don't like my burgers charbroiled and I have a large selection of the kinds of foods I do like. I'm also willing to walk or plan my food intake to take advantage of what I want to eat. So it was a zero sum in the end. The commercials didn't "work" beyond "Hey, Look at us!!"
So.
Does anyone remember that there was a Burger King actor ala Ronald McDonald years ago on the Sat Morning commercial brain washing attempts? Hmmn? Whatever happened to that guy?
WHEN ARE THEY GOING TO RE-RELEASE THE ITALIAN CHICKEN!!!!!
You mean that chicken is getting out of prison again.Dont think it will work....He 's a repeat offender : )
Nice work there!
I never could figure out the difference between Italian chickens and American chickens.
Same at another restaurant we frequent that offers a Greek Chicken salad. I asked one time what the difference was between a Greek chicken and an American chicken, but they only laughed . . . .
The King got fired??? Great, now what is Barry Gibb going to do for a living...
LOL!!!!
The King has Man Boobs-Try my New Anus Burger. :))
When it comes to fast food burgers, I much prefer Burger King. But I've always thought their mascot was creepy and counter-productive. It's still hard to believe that so-called professionals actually approved that concept. Well, possibly there are now some REAL professionals making those decisions. It's about time.
obviously youve never eaten at hardee's, whataburger, or in-and-out burger. While BK has the best food of the big 3 chains, it is still complete crap compared to what is available.
In and Out rocks! Five Guys doesn't do too bad either. BK, not so much.
I don't eat at Burger King, I prefer some food with my grease and oil, but I don't eat much fast food in general. But I do watch televiision. The BK "mascot" would scare the crap out of me if I were to happen upon him at a mall event and childhood fears would start to rise to the surface with the worst being he actually comes up to me and touches me "Hey how about a picture!" wrapping his unholy arm around my shoulder and putting his Halloweenish face next to mine. That would haunt me in my sleep. To say mildly creepy is an understatement. A company's "mascot" should not look like an animated statue or resurrection of a dead monarch. Good decision BK, dump the bad ad agency, get rid of the uber-creepy "mascot" and maybe, just maybe, you could put up a few healthy options like sweet potato fries and not cook everything in crisco??? I'd be willing to give you another try if just once the bag wasn't dripping with grease before it was transferred into my caar.
I always thought the King was a bad attempt to rip off Jack from Jack in the Box.
The King is dead. Long Live the King!!!
Burger King has the worst food dumping the king wont change that
They had those awesome funnel cake sticks, but I guess that was above their quality limit because they are gone now.
i live in europe, and i love burger king's western whopper with bacon and barbecue sauce. also their grilled flesh is much better tasting (it tastes like grilled flesh) than that of mac donald's which tastes often as cooked kleenex. overall the burger king burgers have more salad, tomatoes and are juicier than the mac donald's ones but they also cost more, although you can't compare the whopers to mac burgers as they are almost twice as big and better tasting, and they cost relatively much less. EXCEPT one mac burger that i love as much as whoppers, the BIG TASTY, that one is as good as the western whopper.
Say again?
I could never bring myself to say "I want a Big and Tasty." That is almost as creepy as the BK King.
Burger King makes me throw up *every time*.... haven't eaten there in years.
The first time I saw a commercial with "the king" I thought it was a parody piece on SNL or something, it was just so freaking creepy.
the BK mascot is as creepy as the Pedibear!
That's pedObear...as in creepy pedophile. Ped-I-bear would be all about feet, which is not anywhere near as creepy.
The King's demise is a cover-up of his untimely death.
Especially after having the competitor's BigMac instead of their BK dinner specials.
Conspiracy theories are soooo American!
I haven't been to a BK in a few years. The last BK I had was in Brooklyn. The burger was purple and raw. Pretty disgusting. Have never went back since. I see raw purple burgers every time I pass a BK.
John, it was Brooklyn. There's no such thing as edible food in Brooklyn. Only poverty and despair.
The king died of Coronary Artery Disease due to the constant diet of bacon and egg biscuits in the morning, deep-fried chicken sandwiches for lunch and a BigMac for dinner. All were washed down with deep-fried potatoes and a diet soda.
you fool, Big macs are from Mcdonalds not BK. at least be a correct fat American!!!
I always found that character creepy. Good riddance.
Ditto!
All you people that think the BURGER KING is creepy scare the hell out of me! Here you have a PRESIDENT that's destroying the USA and you talk about an advertisement scaring you . You all must be crazy because half of all you idiots will vote for this lunatic man again, I'd prefer the Burger King to obama any day.
Wow! You twisted a totally unrelated article into a soapbox for you to spout your worthless politics. First time I've seen that in over 12 seconds. What next? A debate between some Jesus freaks and atheists? An Islamist rant against the US?
...and how did that have anything to do with BK? Do you just copy and paste that idiotic banter into every CNN article?
I hope you know that you sound like a real moron. Here we have an article about Burger King and their new advertising campaign and you start rambling about politics. No life, huh?? Jackass.
There's no connection. Crawl back into your hole and suck on a teabag.
Wow. Teabag much? Total idiot.
Wow... you're way more creepier than either obama or the bk mascot.... ::shivers:::
Get a life.....using a BK story to tout politics....desperate are we? Post your comments where people would care..not here where everyone now just thinks your a nut job
You voted twice for Bush, didn't you?
Go eat and Whopper and STFU!
Sorry...my directions are unclear. It's "Go eat a Whopper and STFU".
Thanks
You forgot to work Amy Winehouse and Casey Anthony into your rant.
First of all, I've always thought the king was kinda creepy, prancing around with that plastic head and wearing tights with a stuff sock in them.
Second, I find ignorant repubs like yourself the scariest, going through life and not able to think for yourself and listening to the likes of Limbaugh and Beck. Bush pushed this country to the recession, and now the House repubs seem to be determined to push the country into a full-blown depression. Yes, we need to spend less, but the capital gains tax needs to be raised back to where it was, and we need to get the wealthy folks to pay their FAIR SHARE in order to get out of this mess.
I guess 2 terms of Idiot Jr. had nothing to do with the mess were in.
no sir you are absolutely incorrect Obama didn't destroy us, Bush did. Obama inherited Bush's mistakes. Please stop blinding believing whatever your fundamentalist Republican sheeps feed you. Learn to think for yourself for once and look at the facts! The people who helped Obama win are the smartest, most well read people in the U.S. who actually think for themselves. We are not Democrats or Republicans but we just vote for the best candidate available! Seriously dude your party's time is long up...
Obama got elected well for reasons id rather not go into like oh idk his???? well you know
the king was intentially made to be creepy!!! does america have a sense of humor? i cant believe how serious people are taking these commercials, they were brilliant. oh well more generic fast food commercials.
I always thought the whole "King" campaign was creepy and lame. I cannot imagine that it was good for business.
LOL. Well, the King is better than Quiznos's old rodent looking mascots. But yes, the first few commercials with the King creeped me out, but then I got numbed by it after... the Quiznos rodents still disgust me though.
The king is almost as plastic as the food served at Burger Death.
Burger DEATH. Hahahahahaha! That's great! you changed "king" with "death!" i totally get it!
Fortunately, I never got to see him but am glad he is gone. Now if Jack in the Box would get rid of the clown head it would be nice
The McDonalds clown, the Burger King king, all scary stuff to the kids, it sends the wrong message plus it pizzes me off.
Ronald McDonald is not scary and he's never even in commercials anymore. He hasn't been in a commercial since the early 2000s, 90s kids loved him and still do. Get with it.
Scary for the kids, huh? Bet it doesn't stop you from taking them to eat that garbage.
I saw the King at 7-11
I always wanted to see The King and Jack in a knife fight over who gets to shoot Ronald McDonald
He's the marvelous, magical Burger King
he can do most anything
he loves magic and burgers and fries
but here's something new right before your eyes.
How about casey anthony as the new mascot? I'm thiniing the new slogan could be "killer burgers".
You are trying too hard to be funny and it's not working.
And their fabulous meal deals for decaying kids.
This is just too weird.
Keep the King. Elect a New One. BaDmAN in the "Copper Basin"
Thank god! The Burger King guy was totally creepy.
Zena, that's been my feeling since the first ad I saw him in. Kinda like scary clowns...
That is one scary plastic false face...nightmare alley, worse than Freddy Kruger......at least Ronald McDonald had clown makeup on and looked human....The Burger King never spoke a word.....
GOOD RIDDANCE!!!!
Glad your kicking the king out,he is creepy!!!
Yes the King is creepy. But I like Burger King. But the prices has doubled on the Jr. since last year. Just throw out the meat because it is as bad as MC. But keep the tomatoes and lettuce and throw out the yuuuuky mayonnaise. Americans sure love mayonnaise. Disgusting as the Americans themselves. At least Ketchup is almost okay, but mayonnaise is oil and raw eggs.
"Disgusting as the Americans themselves" And yet, Adam, you pretentious jerk, you probably drool for aioli. Idiot.
Awww, isn't that cute. Displaying your closed mindedness for all to see. You sound like a stereotypical American :)
dont like americans... then leave
Best to stay away from Germany then.
Real mayo is something the vast majority of us don't eat. Instead, we prefer processed chemical gunk. Also, the French and the Dutch like the stuff more than we do. You don't have to leave though – after all, you're a free man in a free country and as such are entitled to your opinion – no matter what others think.
Every city I go to its Burger king is for blacks, mcdonalds is for whites and hardees is for elderly. Not going to change no matter what you do or advertising you come up with.
You were not given leave to walk out of our KKK meeting. Someone needs to hold the bucket for our excremental voting. Get back there poo-boy!
when was the last time you saw a white person on a mcdonalds commercial?
So where do morons like you go?
Chicken George's Rib Shack
The ILLUMINATION OF
CONSCIENCE predicted by O u r L a d y in Garabandal in 1961 will take place soon to
save the world.
The Warning is taking place to:
1. Prove to all that God exists.
2 Bring everyone to J e s u s and the Way of Truth.
3. To help save us before the final day of judgement by giving us a chance to ask for
forgiveness for the sins we have committed.
What will Happen?
TWO COMETS WILL
COLLIDE IN THE SKY.
The sky will turn red, it will look like fire & then you will see a large cross in the sky to
prepare you.
Everyone over the age of 7 will experience a mystical encounter with J e s u s C h r i s t which will last
anything up to 15 minutes.
Pray this prayer to be prepared: Oh my precious J e s u s,embrace me in your arms and allow my head to rest upon your shoulders so that you can raise me up to your glorious kingdom when the time is right. Allow your precious blood to flow over my heart that we can be united as one.
wow, what are you smokin'...?
ditto. I'll have some of what she is having.
Cool, man.
LOL!!!!!!!!!!!!!!!!!!!!!! Great!!!!!!! lol....
you forgot to set your alarm clock...
Geez, all this over Burger Kings's new advertising?? GET A LIFE!!!!!
Oh please...go publish your novenas in the papers like everyone else and stop posting them where they have no relevance.
Never liked the king. Any change would be better.
Oh thank God! I could not stand that KING. He was the most creepy thing ever. Good choice Burger King. Oh, and don't bring him back.
Read the book "Fast Food Nation". Learn about the surprises in ground meat served by BK, McDonald's and others.
Sickening...
Too bad they pulled the King. He was a bright spot in an otherwise boring and uninteresting ad landscape.
Well said. Too bad all the boring soccer moms commenting here can't see the forest for the trees.
I have been eating burger king since I was a kid, and I believe Burger King was going downhill for a while until they decided to change up their marketing campaign, including using the new Mascot, and I believe that shifted them back into the spotlight and helped their business. Can't blame them for that. They are merely shifting with the times.
BK and McDonalds both use 'pink slime' (Google it) in their burgers. Wendy's doesn't.
What we really need is for people to stop eating at places like Burger King that sell unhealthy crap! That king creeeped me out too & he was annoying. Good decision & now maybe they can start offering healthy food & my family might actually go there.
blah, blah, I'm not fat, so quit telling me what to eat and them what to sell.
With a name like Aida I would imagine just about anything would creep you out. Who names their kids Aida and expects them not to walk around with a perpetual stick in their behind. You probably eat sardines from a can and put moth balls in your undie drawer too.
unreasonably and unnecessarily hostile, Gregg. Gregg with 2 Gs at the end? Gregg calls the kettle black...
I thought it was a really creative campaign.
The King was very, very strange looking, to the point that I found it hard to believe a restaurant with a national presence would adopt him as a mascot.
So it was really doubly weird:
1) Weird on its own merits.
2) Weird that Burger King would go with it.
...And consequently pretty hilarious.
I'm saddened that they've decided to move to the same boring, generic advertsing as everyone else.
Not as weird as the Quizno's sock monkeys or whatever they were.
I love BK food. The King was a little creepy. The latest commercials were really stupid and I can see why BK changed agencies and branding. Look forward to their no spots.
That King was really creepy! About time they got rid of him. Those commercials are the stuff nightmares are made of.
What is with these midwestern US, steak and potato eating housewife soccer moms with their lonely drunk GOP lives that they cant use their imaginations? It was just a guy in a costume, nothing creepy to it. The "King" was memorable, and very entertaining, because use he was different and NOT whitewashed mainstream. Being memorable is the goal of advertising after all. Close ups of lettuce and pickels? Please, Burger King might as well shoot themselves in the foot now and surrender to Carls's Jr. and McDonnies and all the rest. That angle has been run into the ground. Only one word for the new Burger King ads, BORING.
This is the most astute observation on the board. Kudos. R.I.P. King.
That mascot was horrible! Good job, BK, for getting rid of that clown, ha ha!
Let's make him President of the United States – he'd obviously do a better job than the jerk-off who's in there now!!!
it's a shame some folks have to bring politics into every story. I get it, your a card carrying republican, but calm down when it's not a political issue. Unless you think the Burger King guy was a democrat, lol.
THANKS!
NO! HOW DARE THEY NOT TELL ME ABOUT THIS!!!!!! I CANNOT BE DETHRONED! NOT TODAY!!!!!!
I dont care, im tired of commercials and we could have dressed him as a ghost and left him in harlem for all I care. U know what I mean. And this is one of my cleaner funnier thoughts. XD I need help!
It won't be enough to just advertise that the food is good. They actually have to improve the food. In a recent study they were rated as having nearly the worst french fries in the whole industry – but those of us who have eaten there on occasion didn't need a study to know that little fact.
The Taco Bell dog, while popular, was ended because the chain determined that it wasn't actually leading to increased profits for the company
Sooo...now th big question.....which one gets unemployment....the King or the Taco Bell Dog...
The dog was an undocumented worker (illegal immigrant), now working in the kitchen. The king has been executed and is the new ingredient in the Super Whopper.
Believe it or not, the Taco Bell dog died a couple of years ago. Adios!
The king was a little strange, but they need another idea that will get attention - not just food.
A little strange? How about "alot" strange!!!
Let me guess, is that Jody, as in ANOTHER SOCCER MOM WITH A STICK WEDGED TIGHTLY INTO HER BUTTOCKS? If so then have a nice day.
Oh. My. God! About time, BK. Every time I saw that King-thing I kept thinking Pedophyle or Serial Killer. It was even worse than the Arby's glove. Now, if they could just get rid of Ronald McDogfood.
Hurrah!! Burger King burgers are great. However, the "King" was scarry almost perverted looking. I'm glad he's been dethroned.
Americans scare so easily that it's disgusting.
The king can go, but I hope they keep the crowns!
I for one will miss him. I use to have bobble head Burger King wars with my son. He was packed off to college with him, hidden in his luggage. I found him sitting on the front seat of my car. He was wrapped and given as a present to my son on his birthday, and so on. We both found him creepy, so it was perfect.
Just another somebody out of work!
It was bound to happen. But, for the rest of the story: Obama said that there shall be no king but me! And it was done!
The King was undoubtedly one of the dumbest looking mascots I've ever seen. I like Burger King's food well enough, but the presence of "the King" made me ignore everything else about their commercials. Really, really lame.
The King was one of the most creative and innovative ad campaigns I've seen in a while. I'm not ashamed to say he did convince me to go to Burger King on more than one occasion. It is unfortunate he is being replaced with the same generic, square, and boring advertising everyone else uses. Long Live The King!
keep the king scary but we need a leader in america long live the king
The first commercial would show the king mascot being wheeled off on a gurney while doctors feverishly perform CPR....fade out........fade in...., now show close ups of the new delicious healthy menu.
Fast food is the quickest way to a heart attack.
Does anyone watch TV any more? It has been oversaturated with commercials and has become unwatchable. By the time all the commercials have played out people have forgotten what they were watching in the first place.
Obtain a Video receiver with a HD drive and record anything you want to watch to view in the future. I just fast forward all the commercials. Hit the mute button a lot when you are watching live TV.
I would love to have a DVR, but we can't afford it.
@ ironcelt-then you should use your t.v. watching time to go back to school, get that GED you've always dreamed of, save up a few paychecks and buy one.
Gave up TV years ago.
No disrespect to the King, but I cannot think of anything that I care less about: the advertising strategy of a fast food joint! (And I like Burger King; hardly ever eat there, but like it when I do). And why in the world am I wasting my time writing this "comment". Whew. The day is off to a strange start!
It had to be the fact he snuck into Krystal!
LOL
Of course the King was creepy. That's what made him funny and different. Isn't there enough blandness on TV?
Goodbye, King. You'll be missed.
Did anyone else think the King might be a bit gay?
He was kinda creepy! But fun to make fun of, I'll admit. I like their BK Veggie- haven't had one in two years. Now I'm in the mood for one, lol!
I do miss the commercials from my youth featuring more characters in the commercials. Maybe because I was so young, they were entertaining, and the Hamburglar, Grimace, etc.. were always fun to watch!
Everyone I know thought the king was creepy. Most on this page agree. Did the advertising agency and the BK management live in caves to not know this? Was there no correlation between the ads and their sales problems?
Whew, I'm just relieved to know that I'm not the only one that thought the "King" was creepy (to say the least)!
It doesn't surprise me, true American's don't want sovereign rule anyway even if it is just a burger. Focus on the food, its nutritional value and the satisfaction of your customers if your sales are dwindling. Besides, mascots don't sell product, it's healthy choices and repu(taste)ion sells itself.
I will never understand why that thing was on for so long, I not only switched channels when it was on but refused to go to Burger King – if they are that stupid to pay for a an advertising program like that everything else is suspect.
Like anyone REALLY hates fast food. People: it all comes out looking the same in the end, and you all know it.
Besides, its not like eating organic figs and lettuce will extend your life- most health nuts (who never smoke cigs or drink or what have you) only live about 3% longer than the rest of us. Is that 3% worth sacrificing a juicy burger once in a while? Hard to say, but I can guess that the same people here who cannot resist makng snide comments are probably also the same people who have no impulse control and probably gorge themselves on fast food.
You do realize there's a middle ground between eating garbage and "organic figs and lettuce"? I would guess that you're either 13 or an idiot.
Longevity statistics don't tell the whole story. The people I knew who smoked and died were headed downhill for years and their last few years were miserable. The non-smokers lived not only more years, but more good years, in general.
i agree with others who have the opinion that 'the king' is creepy, he would have been a good candidate for the 'creature feature' films they ran 'back in the day'. he always had that constant smile on his face, but i got a sense of evil underneath that 'cheery' facade.
The poor bastard will probably have to become a male stripper or something now. What else can he do but stuff his whopper into a man-thong and shake it for he ladies.....
Some of these comments are too funny, but Hank, yours took the cake.
I don't have a lot of hope for him in that career field though. Creepy doesn't sell in a lot of areas, msayin'?
And yeah, creepy is what he was. Like that old bad horror flick "Leprechaun" creepy. Or "Puppetmaster" creepy. It doesn't matter if they go boring – in advertising, it's all about the sales. And if creepy stuff doesn't work, they might want to go with what does. I can see that. It's a smart business move.
But I can't see a man thong. Not here.Not on the leprechaun, either.
Time to deep six Ronald as well. In fact, other than the convenience factor, none of the 'fast food' establishments offer anything to the customer, least of all nutritious, healthy food. McDonald's in particular feeds on the 'I want, I want, I want!!!' syndrome that afflicts every kid between the ages of two and ten with their entertainment tie-ins. Add to this the soggy, greasy limp-lettuce pap they throw together and call a burger and I am ready to upchuck before I eat.
Sanitation is always a question as I watch an employee wipe down a table with a damp rag that they just used in the restroom. Never any evidence of a disinfectant or, heaven forbid, soap.
The occasional 'new' menu item also brings a dimension to the culinary experience that is often difficult to describe as well as chew and swallow. My non-favorite was the ill-considered McDonald's McRib sandwich, a gag-inducing unpalatable offering of fake barbecued pork ribs. After they first introduced it and it flopped miserably (for good reason) they had the chutzpah to re-introduce it, claiming it was brought back due to wide demand.
Recently my granddaughter wanted me to take her to McDonald's. The only one close is a fly-infested dump that hasn't had a decent cleaning since it was erected in the 80's. Against better judgement (you cannot combat a granddaughter's soulful eyes and a soft as silk 'Please?') I drove there, finding that to my delight, the parking lot was full of large yellow demolition machines and the building was a pile of rubble.
We went to Burger King,
I have owned pet rats (they're domestic, not street rats) for about 10 years (22 all together). Not ONE of them, EVER, would eat a McDs or BK or any fast food hamburger (I'd offer them pieces of mine).
It's pretty bad when a RAT won't even eat fast food!!
None have ever eaten a 'meatball' from spaghettios w/ meatballs either. But they love steak and any real meat!
your rats wont eat there, that's how bad fast food is?? if that is true, why do YOU eat fast food?
He should just eat the rats....
So, now we know what not to put in rat traps...
I know some rats in New York City that would be more than happy to take that burger off your hands.
He
was
a
poopoo
face...
The old King was a cartoon that was kid friendly, this one was creepy and the kids didn't like him, what marketing company thought that was a good idea, and who in their right mind in BK leadership approved and then kept that freak around for so long?
Wow. That's right, there WAS a cartoon version of the Burger King as well. Forgot about that. Yeesh.. too old. :)
Let's try to be nice to someone today!
The King is a pedo...
“Our consumers tell us they love our great-tasting, high-quality food, and that’s exactly what we’re featuring in our new marketing and advertising,” said Alex Macedo, senior marketing vice president.
I can believe that somewhere people think BK is "great-tasting"... But no one –not even a kid - has EVER confused BK with "high-quality" food.
The King is a creeper.
My neices and nephew refused to go to BK because the "king" commercials scared them...
The king was creepy. Like a child molestor. From a marketing pov- glad he's gone. Besides, didn' BK declare bankruptcy? BK is obsolete with new chains like 5 Guys Burgers, Smashburger, Checker and Sonic is "beefing" things up.
He'll be back. He always comes back.
At first I laughed. Then I said to myself...I wonder where that comment came from?"
so many awful commercials out there. these were pretty bad. mcdonald s are worse
FINALLY!!!!!!!!!
I hope they cremate him!!
Keep the King! He's the epitome of America – Creepy, plastic, and filled with crap.
LOL!
Yeah, wouldn't want to put an effort into creative advertising. The masses love gobbling up crap, so just make crap ads!
".......high-quality food....."
*facepalm*
A BIG part of why I loved BK's ads so much was the fact that they embraced the fact they're a damn fast foot joint and had fun with it, as opposed to McDonalds (in particular) and others trying to very hard to convince us that they're not exactly that. Sounds like BK's running with the fauxgourmet crowd again, which i just find downright insulting. You sell 7 dollar greasy cheeseburgers and fry value meals.
I'm not a food snob in the least (once in awhile I enjoy just what they sell), but trying so very hard to pretend they're these fancy restaurants is just offensive to anyone that's ever even driven by one.
THE KING IS ALIVE AND WELL !!!
Check this out: http://www.darthburger.com
Drat! I paid that stupid Icer to dust that Stupid Clown from the Other Guys Gang.
everybody knows the food's good. keep the entertainment
Nooo!!! Those ads were awesome (as were the Xbox games like Sneak King they came out with a few years ago).
I want the hot black girls with the Barbara Streisand hats back. Special orders don't upset them...do it my way!!!
Glad to see it go ! Always thought it was a very unappealling image, and of the low IQ variety. Then those perverse ads with the Mascot in all it's very fakey costuming in the bedroom with a woman, which really took away from the "family" culture that Burger King originally cultivated. The ads in recent years were so disgusting that it really affected me being a patron of this business, and I still can't get that disgusting mascot image out of my mind. Fire whoever came up with those ideas !
http://www.sexaddicts.com and bring the cheese whiz. :)
You found the mascot disgusting but not the food they serve at BK? The food is far more scary and disgusting than any commercial could ever portray.
The King is dead. Long live the King.
Yup, the KING rocked (at 40 floors up)
Too funny with the steel workers at 40 floors ;) when he, the KING, slaps one worker on the back and points at this poor fellow just like the *fonz* would do at ground level..... too funny
That weirda$$ guy. I think just recently he got this damn creepy. He's like a Gary Spivey creepy, if you remember that guy. good riddance!
Wow that's crazy, first the Mcdonald's crew and now the Burger King? lol, I say the creepy Burger King mascott stays! He's nostalgic!
Piers Morgan will still pretend like kings, queens and royalty is real. He will also continue to get his panties in a wad if you don't pretend along with him. He'll also pitch a hissy fit if you don't love Obama and pretend like gay weddings are real.
Aww....someone had his wee widdle O'Donnell feewings hurt?
I urge every one to google "pink slime". What really is in that burger you're eating? How about ammonia and meat previously sold as dogfood.
Wrong website,you should be posting on Arby's.com
I'm gonna look it up anyway. But that's why I don't eat fast food!
Rodney Alan Rippy was a classic. I heard when he grew up he was the second-coming of Long Dong Silver for the porn industry. His famous line was "How'd you like that Whopper in your can?" He won HOLE-STRETCHER of the year.
Good riddance. That was one of the worst fast-food marketing campaigns in recent memory. Now if only McDonald's will get rid of the annoying five-note musical tag it sneaks into all its commercials, their ads will be tolerable to listen to as well.
Bah-bah-bahBAHbah... I'm hatin' it!
He had such buttery buns.....I will miss him.
The only time I ever eat there is when I am constipated.
Thank God!!
The king is totally awesome! So creepy but still got so much publicity! I would blog about them but not I can't since he's not the mascot! Take a look at my blog at http://nombombs.blogspot.com !!!
This King was the ultimate Creep-Out !!
Every ad made you NOT want to go to Burger Creep, I mean King.
.
Bring back the human-looking burger king actor of the 1970s! I was a kid and he never creeped me out! This plastic-headed freak was a marketing mistake from the beginning.
Yes!
Discusting advertising. I stayed away, in part, due to their mascot. Unfortunately their food and service was a perfect match for their idiotic king. I still will frequent McDonalds,,,They are a quality outfit.
Quality?????.....Good Lord!
Seriously? I never met a crap-on-a-bun connoisseur before.
The plastic king head mascot looked like one of those Halloween costumes we bought at the dime store back in the sixties. Tacky and dumb. Now if DirectTV could just dump whichever ad agency decided to feature postcommunist tycoon stereotypes to sell their satellite packages. And if Discover could get rid of "Peggy"–I'm sick of him, too!
I, for one, will not be sad to see the King go. Creepy is pretty much him in a nutshell. However, if all we have to look forward to is another boring "this is what our burgers should look like and don't" commercial, I may actually have to say I'd rather have that creepy jerk hanging around. At least he does funny things and the commercials were more entertaining than the average ones. Hopefully BK will find a happy medium behind showing off their goods and having some good-natured humor in the mix.
the Burger King is still a good concept. that creepy obviously-plastic "thing" in the commercials isn't. a chain saw and a dim woods, and you'd swear it was a Halloween movie. let's hope the same monsters who did worse with plastic than Pontiac won't come up with a plastic Angus.
Good riddance, King! He bore an uncanny resemblance to Laura Bush.
Everyone knows that the food they show in the commercials NEVER looks that way when you get it. Why bother with being generic? I thought the king was funny. Creepy, yes. Funny, also yes.
Thank GOD!!!
Good Lord you people are a bunch of humorless tools. The King was awesome. If I'm going to be forced to sit through commercials, I might as well laugh while doing so.
Agree. BKC should focus on catching up with McDonald's in terms of offering a better breakfast line, healthier fares for different lifestyles, etc. They are in a 1980's time warp and have lost their relevance...fix the menu, assortment and facility standards then figure out a catchy marketing line.
Do people really think the King is that creepy? To me it just sounds like you're all a bunch of whining parrots. The King was awesome, and I for one will miss him.
Invest in a sense of humor, please.
I understand why people think he's creepy. I mean that grin is just weird.
That said, my favorite BK commercial and one of my fave ever, is the King running a touchdown to the endzone in a football game.
Yup,
Too funny with the steel workers at 40 floors ;) when he, the KING, slaps one worker on the back and points at this poor fellow just like the *fonz* would do at ground level..... too funny
huzzah, the king is dead.
I wonder why Jack from Jack In The Box never seemed creepy but The King always did? Anyone have any insights?
Antenna balls ?
Jack is a friendly family man; the plastic face on the king is just creepy.
'cause jack talks and the king stalks.
I thought the Jack-in-the-box was creepy too. You'd have to remember an old, original Twilight Zone episode to understand. Oh God, nightmares!!!!!
Thank you BK! Getting rid of the 'king' won't make your any food better BUT it will help me -- that thing gave me the creeps!
Getting rid of the big plastic headed mascot "helps you"? Seriously? I F*ing love reading these comments.
The one word I always thought when seeing that guy, and I keep see it coming up in these posts is "creepy". Its really amazing to me that anyone thought that he would be good for business. Burger King would do well to spend more effort keeping their restaurants clean and start enforcing some minimal standard of service industry expectations from their employees.
One time the mascot took me in to the bathroom and asked me if I was "a turd-tapper". I ran out of that restroom like Jodie Foster in The Accused.
I quit going to Burger King, KFC, and Taco Bell (all YUM brands) when that series came out. I'll wait 5 years or so to make sure he is dead.
Um, BK is not a YUM company, and never has been. Before it was taken private last year by 3G Capitol, it traded independently under the NYSE:BKC ticker.
BK was Darden's before they divested.
Wrong again. Darden never owned BK. Darden owns the "fine dining" higher-priced Olive Garden, Red Lobster, LongHorn Steakhouse, Capitol Grille & a cpl others.
Goldman Sachs owned a big chunk of BK until recently.
I thought his creepiness was kind of cool.
"Well I didn't vote for you." – Monty Python
"You don't vote for kings..!" – Graham Chapman
while I think Burger King has the best "fast food" burgers there are, I consciously tried to ignore the "King"..... Smart move dumping him... He was like a troll in a mask.... UGH...
Another example of upper management being out of touch when they cranked up the King commercials. And stayed with them for a LONG time. Idiots.
Can't wait to be bored to tears by another food commercial that features beautifully shot lettuce being cut and chopped in slow motion. Now that is going to be exciting, memorable television that no one has done before. Hopefully they'll set it to a "cool" soundtrack as well.
I remember going to Burger King and HE was there. I asked for a chicken sandwich and the King brought it out on a tray, but as i grabbed it, it wouldn't budge. Turns out he had his penis between the bread instead of the chicken pattie. He said he "saw it in a movie."
Uhm, Tim...most of us are straight here. Could you please leave your homosexual fantasies out of it?
Everyone knows that service you have and replying to an arrangment can nix the best laid plans. The King did not have a mandate, there was no backing from the landowners and his efforts to raise any kind of army resulted in pure disaster. I just hope some kind of constitutional option exists in some form.
A typically undignified campaign for typically undignified American tastes. How's your obesity epidemic going there Yanks?
France's BK is much better, just sayin.
BK's in Barcelona used to use antelope meat. That was OK but the fries made in cheap olive oil weren't.
Jean: "Undignified American tastes"? So some tastes have more dignity than others? What an odd concept.
Sadly, yes, we do have an obesity problem. Your comment, though, didn't tell us anything we didn't already know, and it didn't do anything to help solve the problem.
I have been to Australia and lord knows you have your share of people living large on fast food like Burger King (Known as "Hungry Jack's over there). I watched a huge Australian woman at the airport down a large order of fries from Hungry Jack's in literally minutes. Never been to the UK but I hear it is even worse.
That depends – seeing as you're from the English speaking world, how's yours?
who cares
burger kings is just awful
Thank God. The only thing that creeps me out more than that guy is the whole "Who's your daddy" thing.
You mean he was from Indiana? Hoosier Daddy?
The King cracked me up and I will miss him! You other posters have no sense of humor!
Agreed Tiffany...the dude had his own video game "Sneak King".
I will miss him...
Agreed!
Thank you for getting rid of him!! He is creepy!!
Now he'll have more time to help out around the house.
Actually the way that they should have ended this campaign would be to show the king peering into someone's window, the you seen him from behind, falling backward onto his back after a very loud BANG!
Tenh you hear the sound of a pump action shotgun chambering another round....
It is scary where my mind goes sometimes...
They gave him The Royal Flush?
All fresh & clean.
Bwah-hahahahaha
Those commercials were creepy and morbid. One of the worst advertising gimic's I've seen.
If that was the worst advertising gimmick you've seen, you haven't been around long. What about the Carl's Jr. commercials that started out like they were following a trail of blood only to find a retard eating a hamburger and dripping ketchup? Next to that, the King was genius!
Oh thank Goodness he's gone!
He gave ME the heebie-jeebies.
It was an arranged marriage after all.
Finally, some culture in this joint.
My Own wife trying to disown me? OFF WITH YOUR HEAD WIFE! Unless you make me some whoppers
"Make" you whoppers?! I HAD God-given whoppers for you and you weren't interested in them. Now they belong to Sir Lancelot.
Back off or rot in the stocks!, I stole him from his first wife fair and square and I am not going to lose him to some English Tart!
He cheated on his 1st wife to get you. Do you think he wouldn't cheat on you to get to my whoppers? Dream on gutter snipe.
Somebody needs to pull Nancy Pelosi away from the computer.
Whoa, what on earth is this about?
I'm pretty sure neither one of us have a clue what you're talking about.
Take your meds, please.
See what a lifetime of fast food can do to a person's mind. Not very pretty, is it.
Pelosi's a feeb RichardHead, but this looks freakin' Bachmann level crazy....
Why is it some people are so obsessed? Give it a rest. Democrats, Republicans, Independents, Tea Party, nothing...BK Mascot is something most people can agree on. Please take your rantings and post them on the appropriate site (whatever and wherever that is) and let us happily celebrate the demise of this creepy idol. Thanks