In a city celebrated for its "cawfeee" accent and doughnut-shaped rolls, the store that by many accounts is New York's bagel-lovers' paradise is set to shutter its doors.
H&H Bagels - a Manhattan landmark of sorts - will sell its last homemade dozen and close on Sunday, according to Moshe Fintz, the company's business manager.
The store's no-frills business model and doughy circles earned a cult-like following over its 39-year history on 80th Street and Broadway.
Many loyal customers aren't taking the news of the closing lightly.
"We have to preserve what's unique about New York," said James Besser, a pianist from Manhattan's Upper West Side. "And what's distinct about us here is the bagels."