Cupcakes & me: a love story
May 17th, 2011
09:30 AM ET
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Devna Shukla works on CNN's AC360° and co-edits Eatocracy's Fame Bites series. She really, REALLY loves peanut butter and jelly sandwiches.

When it comes to food, I'm pretty simple. Give me something sugary, salty, crunchy or soft - and I'm satisfied.

It wasn't until my first taste of a particular red velvet cupcake in 2007,  I learned the true meaning of love - or rather - "food love."

It is hard to put into words the taste of said cupcake from Sprinkles in Beverly Hills, but rest assured it was the best cupcake - let alone dessert - I had had in my life.

At first, I assumed that this was the typical reaction one has with a good cupcake, and I continued my time in California visiting Sprinkles as often as I could - even if it meant waiting in a line that stretched down Santa Monica Boulevard. When I moved to New York a couple years later, I knew I'd miss Sprinkles but assumed other cupcakes could easily fill the void.

I was wrong - no other cupcake, or bakery, could compare. I loved Sprinkles, and Sprinkles alone.

I missed the allure of the modern, sleek yet playful bakery. I wasted precious time figuring out flavors in a box of non-Sprinkles cupcakes because they lacked the signature "modern dot" that indicated what variety they were.

I missed the variety of flavors, like the black and white cupcake or strawberry, that rotated every day.

I missed using a "whisper word," a word found on their Facebook or Twitter page, that treated its most devoted fans receive a free cupcake.

I missed the cupcake.

It was evident to me that a trip to Sprinkles now meant more than just a delicious cupcake. Sprinkles became a part of my life in California, blended with memories of sunshine, celebrities and my closest friends.

Thankfully, Sprinkles began to expand city by city, and eventually reached the East Coast - most recently opening its first New York City outpost last week.

The cupcake continues to bring me joy with a dash of nostalgia, as if each part of sugar, flour, and chocolate is mixed with memories of the West Coast. The cupcake has also become my vice: I can never turn one down.

My friends are amazed at how I've been entranced by Sprinkles. The word "cupcake" has become synonymous with Sprinkles, and I have celebrated many achievements with one of their perfectly frosted treats. I know every step I take in life, whether a job promotion or a far-off wedding, a Sprinkles cupcake won't be far behind.

So welcome to New York, Sprinkles. Here's to celebrating the next chapters in both of our lives - one cupcake at a time.

Be sure to come back later today for an interview with Candace Nelson, the founder of Sprinkles Cupcakes.

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Filed under: Cupcakes • Obsessions • Think

soundoff (12 Responses)
  1. Tril

    your love's totally insane!!!
    And so do I :x.
    Sprinkles forever :x

    May 24, 2011 at 5:03 am |
  2. e

    I was highly disappointed in Sprinkles when it came to Dallas. I'd even take Betty Crocker over Sprinkles.

    BUT if you're in the Houston area, you MUST try Crave Cupcakes. I'm incredibly picky about my desserts (hence Sprinkles isn't good enough in my book) and they're excellent. Very moist, flavorful, and fabulous frosting!

    May 18, 2011 at 7:37 pm |
  3. A

    That's great – but where in NY is it? Would it kill you to print the address??

    May 17, 2011 at 5:17 pm |
    • Sizzle

      Google it.

      May 17, 2011 at 9:17 pm |
  4. Amrita

    Argh, still waiting for Sprinkles to hit Atlanta!
    For now I'll have to stick with the Sprinkles cake mixes from W-S (which really are just as good as the cake shop)

    May 17, 2011 at 11:25 am |
  5. Jerv

    Okay, now I get it. The red ring with the blue dot indicates the flavor of cupcake.

    May 17, 2011 at 10:26 am |
  6. Snowbunny

    HA! It does.. good observation. I'm a kid at heart. I love bakery cupcakes and at home they've gots to be devils food cake! YUM!

    May 17, 2011 at 10:14 am |
    • RichardHead

      With chocolate icing and Nooooooo ketchup. :))))) Left you something on the other thread.

      May 17, 2011 at 10:22 am |
      • Snowbunny

        I've popped off a couple times on the horse thread. :P LOL

        May 17, 2011 at 11:04 am |
      • RichardHead

        Missed you last week,Glad to have you back.

        May 17, 2011 at 11:08 am |
  7. RichardHead

    I Love Cupcakes but, the one in the picture looks like it has a pop up timer like you find in a turkey when it's done. I'd eat it anyway.

    May 17, 2011 at 9:42 am |
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