Box lunch
April 1st, 2011
12:00 PM ET
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Sink your teeth into today's top stories from around the globe.

  • Monster Energy Drink: Release the Beast Mouse. - KREM

  • Ruth Reichl talks life after Gourmet and that saucy Ruth Bourdain. - Bay Area Bites

  • Hormel Foods is suing the canned meat product "Prem" for a strikingly similar logo. Blue and yellow, blue and yellow. - Pioneer Press

  • Couldn't get your paws on "Modernist Cuisine?" Try some "Ideas in Food." - Slate
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Filed under: Box Lunch • News

soundoff (One Response)
  1. Evil Grin

    I actually think Hormel has a case here. It's strikingly similar in look and feel, and for someone not paying attention, they might buy Prem thinking it's another Hormel product. What Prem's company should have done was simply change the color of the text or moved the logo on the packaging so that it was dissimilar enough to keep going.

    I understand fully why companies repeatedly use copycat packaging designs of best selling products, but I wish they'd knock it off already. It's so easy to keep the look and feel of the type of product or market without copying almost verbatim the competition. I'm much more likely to buy a generic brand or an up-and-coming competitor if their artwork and packaging is different and interesting. It makes it look like a professional company.

    When the packaging is so similar, I think it's a generic version and thus not as good. If the price is basically the same, I'll opt for the slightly more expensive name brand. So these copycat companies really shoot themselves in the foot with this method.

    April 1, 2011 at 12:48 pm |
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