AUSTIN (CNNMoney) - A crowded, sprawling event is the perfect place to peddle an app that lets you cut through noise and find exactly the right thing at the right time. Enter Foodspotting.
It's built around the idea of discovery. After a trip to Japan, Foodspotting founder and CEO Alexa Andrzejewski returned to San Francisco craving some of the cuisine she'd discovered on the road.
"There was no way to search for a specific dish," she said. "I couldn't get out of my head the idea that it'd be awesome to turn on my phone and discover good food."
Foodspotting became one of the buzzy startups that emerged from the fray at South by Southwest (SXSW) in 2010. A year later, the app now has more than 700,000 iPhone users.
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